How popular isNRS in search?
In September 2026, there were an estimated 730 branded searches for NRS worldwide which is up 17.7% over the last 12 months. NRS holds 30.2% estimated Share of Search among buoyancy aid brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which buoyancy aid brands compete with NRS?
Share of Search by month for Crewsaver, NRS, Baltic. The figures are in the table below the chart.
View monthly share of search table
| Month | Crewsaver | NRS | Baltic |
|---|---|---|---|
| Oct 2025 | 73.4% | 23.9% | 2.7% |
| Nov 2025 | 70.8% | 24.3% | 4.9% |
| Dec 2025 | 62.8% | 32.9% | 4.3% |
| Jan 2026 | 71.4% | 25.4% | 3.1% |
| Feb 2026 | 72.1% | 23.9% | 4.1% |
| Mar 2026 | 66% | 30.9% | 3.1% |
| Apr 2026 | 65.5% | 30.7% | 3.8% |
| May 2026 | 61.5% | 34% | 4.5% |
| Jun 2026 | 61.5% | 34% | 4.5% |
| Jul 2026 | 60.9% | 33.7% | 5.4% |
| Aug 2026 | 59.7% | 35.8% | 4.4% |
| Sep 2026 | 66.1% | 30.2% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.1% | 1.6K | -15.8% | +6.4 points | |
| 2, held 2nd | 30.2% | 730 | -36% | -5.7 points | |
| 3, held 3rd | 3.7% | 90 | -35.7% | -0.7 points |
Compare search popularity between NRS and its closest rivals
How has branded search demand for NRS changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NRS worldwide rose from 620 to 730.
- Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy aid brands worldwide increased from 23.9% to 30.2%.
- Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy aid brands worldwide peaked at 35.8% in August 2026 and was lowest at 23.9% in February 2026.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
3 changes
In September 2026, Crewsaver gained estimated Share of Search among buoyancy aid brands worldwide, from 59.7% to 66.1%.
In September 2026, NRS lost estimated Share of Search among buoyancy aid brands worldwide, from 35.8% to 30.2%.
In September 2026, Baltic lost estimated Share of Search among buoyancy aid brands worldwide, from 4.4% to 3.7%.
Where does NRS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dry bag brands | 5th of 6 | 0.18% | Show ranking |
| Drysuit brands | 4th of 5 | 0.26% | Show ranking |
| Kayak accessories | 4th of 6 | 2.5% | Show ranking |
| Buoyancy aid brands | 2nd of 3 | 30.2% | Shown above |
How is NRS measured?
Brandwave collects information about searches that people make online using NRS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nrs dry bag
- nrs gear
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Is NRS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.