Brandwave

How popular isO'Neill in search?

In September 2026, there were an estimated 248K branded searches for O'Neill worldwide which held steady over the last 12 months. O'Neill holds 11.8% estimated Share of Search among drysuit brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mustang86.8%
  2. O'Neill11.8%
  3. Scubapro1.3%
  4. Crewsaver0.08%
  5. NRS0.03%
  6. Stohlquist0.03%
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Which drysuit brands compete with O'Neill?

O'Neill against drysuit brands worldwide, by month

Share of Search by month for Mustang, O'Neill. The figures are in the table below the chart.

View monthly share of search table
MonthMustangO'NeillScubaproCrewsaverNRSStohlquist
Oct 202586.8%11.8%1.3%0.09%0.03%0.03%
Nov 202584.6%14%1.3%0.07%0.03%0.03%
Dec 202584.6%14%1.3%0.06%0.03%0.03%
Jan 202684.6%14%1.3%0.07%0.03%0.03%
Feb 202687%11.8%1.1%0.08%0.03%0.03%
Mar 202684.5%14%1.3%0.09%0.04%0.05%
Apr 202686.7%11.8%1.3%0.09%0.04%0.05%
May 202684.3%14%1.5%0.09%0.05%0.06%
Jun 202684.3%14%1.5%0.09%0.05%0.07%
Jul 202678.6%19.4%1.7%0.1%0.06%0.08%
Aug 202684.3%14%1.5%0.09%0.05%0.05%
Sep 202686.8%11.8%1.3%0.08%0.03%0.03%

  1. 1.Mustang

    86.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.O'Neill

    11.8%

    Held 2nd. 248K estimated branded searches, -18.4% vs prior month. Share -2.2 points.

  3. 3.Scubapro

    1.3%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  4. 4.Crewsaver

    0.08%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  5. 5.NRS

    0.03%

    Held 5th. 730 estimated branded searches, -36% vs prior month. Share 0 points.

  6. 6.Stohlquist

    0.03%

    Held 6th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare search popularity between O'Neill and its closest rivals

Every comparison with O'Neill

How has branded search demand for O'Neill changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for O'Neill worldwide held steady at 248K.
  • Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among drysuit brands worldwide peaked at 19.4% in July 2026 and was lowest at 11.8% in September 2026.

How did search popularity change for drysuit brands worldwide in September 2026?

  1. In September 2026, Mustang gained estimated Share of Search among drysuit brands worldwide, from 84.3% to 86.8%.

  2. In September 2026, O'Neill lost estimated Share of Search among drysuit brands worldwide, from 14% to 11.8%.

  3. Estimated monthly branded searches for NRS worldwide rose 17.7% over 12 measured months, from 620 to 730 in September 2026.

  4. Estimated monthly branded searches for Crewsaver worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does O'Neill compete?

O'Neill is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board Shorts brands6th of 70.57%Show ranking
Drysuit brands2nd of 611.8%Shown above
Surf brands3rd of 617.1%Show ranking
Wetsuit brands3rd of 719.2%Show ranking
Rash vests3rd of 619.7%Show ranking
Wetsuit accessory brands2nd of 628.2%Show ranking

How is O'Neill measured?

Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • o neill
  • oneill surf

Do you work for O'Neill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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