Brandwave

How popular isO'Neill in search?

In August 2026, there were an estimated 2.9K branded searches for O'Neill worldwide which is up 20.8% over the last 11 months. O'Neill holds 0.25% estimated Share of Search among rash vests worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Billabong46.7%
  2. Rip Curl31.2%
  3. Quiksilver20.9%
  4. Xcel0.84%
  5. O'Neill0.25%
  6. Hurley0.08%
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Which rash vests compete with O'Neill?

O'Neill against rash vests worldwide, by month

Share of Search by month for Billabong, Rip Curl, Quiksilver, O'Neill. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlQuiksilverXcelO'NeillHurley
Oct 202541.7%34.1%22.8%1.1%0.22%0.08%
Nov 202543.5%35.6%19.5%1.2%0.23%0.07%
Dec 202541.8%34.2%22.9%0.92%0.22%0.07%
Jan 202641.9%34.2%22.9%0.75%0.18%0.07%
Feb 202646.7%31.2%20.9%0.84%0.25%0.09%
Mar 202646.7%31.2%20.9%0.84%0.25%0.07%
Apr 202646.6%31.2%20.8%1%0.25%0.07%
May 202646.6%31.2%20.8%1%0.25%0.08%
Jun 202646.7%31.2%20.9%0.84%0.25%0.08%
Jul 202646.7%31.2%20.9%0.84%0.25%0.08%
Aug 202646.7%31.2%20.9%0.84%0.25%0.08%
Sep 2026——————

  1. 1.Billabong

    46.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Rip Curl

    31.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Quiksilver

    20.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Xcel

    0.84%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.O'Neill

    0.25%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hurley

    0.08%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between O'Neill and its closest rivals

How has branded search demand for O'Neill changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for O'Neill worldwide rose from 2.4K to 2.9K.
  • Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among rash vests worldwide held steady, from 0.22% to 0.25%.

How did search popularity change for rash vests worldwide in August 2026?

  1. Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.

  2. Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  4. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does O'Neill compete?

O'Neill is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rash vests5th of 60.25%Shown above
Wetsuit brands4th of 50.25%Show ranking
Wetsuit accessory brands6th of 60.4%Show ranking

How is O'Neill measured?

Brandwave collects information about searches that people make online using O'Neill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oneill surf

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How the Brand Demand Index is measured

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