Brandwave

Rash vests:Which brands are most popular in search?

In August 2026, Billabong was the most searched among rash vests worldwide, with an estimated 550K branded searches and 46.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Billabong46.7%
  2. Rip Curl31.2%
  3. Quiksilver20.9%
  4. Xcel0.84%
  5. O'Neill0.25%
  6. Hurley0.08%

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Share of SearchLeaderboard

Compare the rash vests people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rash vests worldwide, by month

Share of Search by month for Billabong, Rip Curl, Quiksilver. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlQuiksilverXcelO'NeillHurley
Oct 202541.7%34.1%22.8%1.1%0.22%0.08%
Nov 202543.5%35.6%19.5%1.2%0.23%0.07%
Dec 202541.8%34.2%22.9%0.92%0.22%0.07%
Jan 202641.9%34.2%22.9%0.75%0.18%0.07%
Feb 202646.7%31.2%20.9%0.84%0.25%0.09%
Mar 202646.7%31.2%20.9%0.84%0.25%0.07%
Apr 202646.6%31.2%20.8%1%0.25%0.07%
May 202646.6%31.2%20.8%1%0.25%0.08%
Jun 202646.7%31.2%20.9%0.84%0.25%0.08%
Jul 202646.7%31.2%20.9%0.84%0.25%0.08%
Aug 202646.7%31.2%20.9%0.84%0.25%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Billabong

    46.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Rip Curl

    31.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Quiksilver

    20.9%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Xcel

    0.84%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.O'Neill

    0.25%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hurley

    0.08%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rash vests worldwide?

In August 2026, Billabong was the most searched among rash vests worldwide, with an estimated 550K branded searches and 46.7% estimated Share of Search within this set. Rip Curl is in 2nd place, 15.5 percentage points behind at 31.2% Share of Search.

Global rash vests, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Billabong41.7% → 46.7%46.7%Feb 202641.7%Oct 20251st
Rip Curl34.1% → 31.2%35.6%Nov 202531.2%May 20262nd
Quiksilver22.8% → 20.9%22.9%Jan 202619.5%Nov 20253rd
Xcel1.1% → 0.84%1.2%Nov 20250.75%Jan 20264th
O'Neill0.22% → 0.25%0.25%Feb 20260.18%Jan 20265th
Hurley0.08%0.09%Feb 20260.07%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Billabong’s estimated Share of Search among rash vests worldwide increased from 41.7% to 46.7%.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among rash vests worldwide decreased from 34.1% to 31.2%.
  • Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among rash vests worldwide decreased from 22.8% to 20.9%.
  • Across the 11 months ending August 2026, Billabong’s estimated Share of Search among rash vests worldwide peaked at 46.7% in February 2026 and was lowest at 41.7% in October 2025.
  • Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among rash vests worldwide peaked at 35.6% in November 2025 and was lowest at 31.2% in May 2026.
  • Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among rash vests worldwide peaked at 22.9% in January 2026 and was lowest at 19.5% in November 2025.
  • Across the 11 months ending August 2026, Xcel, O'Neill and Hurley held steady: their estimated Share of Search among rash vests worldwide each moved less than 0.5 percentage points.

How did search popularity change for rash vests worldwide in August 2026?

  1. Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.

  2. Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  4. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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