Brandwave

How popular isHurley in search?

In August 2026, there were an estimated 1K branded searches for Hurley worldwide which is up 13.6% over the last 11 months. Hurley holds 0.07% estimated Share of Search among rash vests worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Billabong37.2%
  2. Rip Curl24.9%
  3. O'Neill20.6%
  4. Quiksilver16.6%
  5. Xcel0.67%
  6. Hurley0.07%
Hurley website (opens in a new tab)

Follow Hurley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which rash vests compete with Hurley?

Hurley against rash vests worldwide, by month

Share of Search by month for Billabong, Rip Curl, O'Neill, Quiksilver, Hurley. The figures are in the table below the chart.

View monthly share of search table
MonthBillabongRip CurlO'NeillQuiksilverXcelHurley
Oct 202534%27.8%18.7%18.6%0.91%0.07%
Nov 202535.1%28.7%19.4%15.7%0.95%0.06%
Dec 202534%27.8%18.8%18.6%0.75%0.05%
Jan 202634.1%27.9%18.8%18.6%0.61%0.05%
Feb 202637.2%24.9%20.5%16.6%0.67%0.07%
Mar 202637.2%24.9%20.6%16.6%0.67%0.06%
Apr 202638.6%25.8%17.5%17.3%0.85%0.06%
May 202637.1%24.8%20.5%16.6%0.82%0.07%
Jun 202637.2%24.9%20.6%16.6%0.67%0.07%
Jul 202635.6%23.8%24%15.9%0.64%0.06%
Aug 202637.2%24.9%20.6%16.6%0.67%0.07%
Sep 2026——————

  1. 1.Billabong

    37.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Rip Curl

    24.9%

    Moved from 3rd to 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.O'Neill

    20.6%

    Moved from 2nd to 3rd. 304K estimated branded searches, -18.1% vs prior month. Share -3.4 points.

  4. 4.Quiksilver

    16.6%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Xcel

    0.67%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hurley

    0.07%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hurley and its closest rivals

Every comparison with Hurley

How has branded search demand for Hurley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hurley worldwide rose from 880 to 1K.
  • Across the 11 months ending August 2026, Hurley’s estimated Share of Search among rash vests worldwide held steady at 0.07%.

How did search popularity change for rash vests worldwide in August 2026?

  1. In August 2026, Rip Curl overtook O'Neill to rank 2nd among rash vests worldwide, at 24.9%.

  2. In August 2026, Billabong gained estimated Share of Search among rash vests worldwide, from 35.6% to 37.2%.

  3. In August 2026, Quiksilver gained estimated Share of Search among rash vests worldwide, from 15.9% to 16.6%.

  4. In August 2026, O'Neill lost estimated Share of Search among rash vests worldwide, from 24% to 20.6%.

  5. Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  6. Estimated monthly branded searches for Xcel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Hurley measured?

Brandwave collects information about searches that people make online using Hurley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hurley surf

Do you work for Hurley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hurley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free