Brandwave

How popular isRoxy in search?

In September 2026, there were an estimated 550K branded searches for Roxy worldwide which is up 22.2% over the last 12 months. Roxy holds 44.1% estimated Share of Search among swim shorts brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roxy44.1%
  2. Billabong36.1%
  3. Quiksilver19.7%
  4. Hurley0.06%
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Which swim shorts brands compete with Roxy?

Roxy against swim shorts brands worldwide, by month

Share of Search by month for Roxy, Billabong, Quiksilver. The figures are in the table below the chart.

View monthly share of search table
MonthRoxyBillabongQuiksilverHurley
Oct 202539.2%39.2%21.4%0.08%
Nov 202540.8%40.8%18.3%0.07%
Dec 202539.2%39.2%21.5%0.06%
Jan 202644.1%36.1%19.7%0.06%
Feb 202640.8%40.8%18.2%0.08%
Mar 202640.8%40.8%18.3%0.07%
Apr 202640.8%40.8%18.3%0.07%
May 202640.8%40.8%18.3%0.07%
Jun 202640.8%40.8%18.3%0.07%
Jul 202645.8%37.4%16.7%0.07%
Aug 202640.8%40.8%18.3%0.07%
Sep 202644.1%36.1%19.7%0.06%

  1. 1.Roxy

    44.1%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Billabong

    36.1%

    Moved from 1st to 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  3. 3.Quiksilver

    19.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Hurley

    0.06%

    Held 4th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare search popularity between Roxy and its closest rivals

Every comparison with Roxy

How has branded search demand for Roxy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Roxy worldwide rose from 450K to 550K.
  • Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim shorts brands worldwide increased from 39.2% to 44.1%.
  • Across the 12 months ending September 2026, Roxy’s estimated Share of Search among swim shorts brands worldwide peaked at 45.8% in July 2026 and was lowest at 39.2% in December 2025.
  • Across the 12 months ending September 2026, Roxy rose from 2nd to 1st among swim shorts brands worldwide.

How did search popularity change for swim shorts brands worldwide in September 2026?

  1. In September 2026, Roxy overtook Billabong to become the leader among swim shorts brands worldwide, with 44.1% estimated Share of Search.

  2. In September 2026, Quiksilver gained estimated Share of Search among swim shorts brands worldwide, from 18.3% to 19.7%.

  3. In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 40.8% to 36.1%.

  4. Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Roxy compete?

Roxy is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board shorts brands2nd of 315.5%Show ranking
Surf brands1st of 627.6%Show ranking
Wetsuit brands1st of 729.9%Show ranking
Snow pants brands2nd of 438.9%Show ranking
Swim shorts brands1st of 444.1%Shown above

How is Roxy measured?

Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roxy

Do you work for Roxy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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