Brandwave

How popular isLululemon?

In September 2026, people searched for Lululemon by name about 11.1 million times worldwide, an 18.4% decrease from the previous year. These searches made up 71.2% of all global swim shorts brand searches, placing Lululemon first out of nine brands. When we asked both ChatGPT and Google AI Overviews about swim shorts brands, Lululemon appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Lululemon is the most searched of 9 competitors and the fourth most recommended in AI answers.

  1. LululemonShare of searches 71.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. PatagoniaShare of searches 17.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RoxyShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BillabongShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. ChubbiesShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top swim shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lululemon is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Chubbies2nd
  3. Fair Harbor3rd
  4. Lululemon4th
  5. Orlebar Brown5th
  6. Billabong6th
  7. Roxy–
  8. Quiksilver–
  9. Hurley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chubbies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fair Harbor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lululemon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Orlebar Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Billabong1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quiksilver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hurley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swim shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which swim shorts brands compete with Lululemon?

Lululemon against swim shorts brands worldwide, by month

Share of searches by month for Lululemon, Patagonia, Roxy, Billabong, Chubbies. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonPatagoniaRoxyBillabongChubbiesQuiksilverOrlebar BrownFair HarborHurley
Oct 202570.3%21.2%2.3%2.3%2.3%1.3%0.17%0.06%<0.01%
Nov 202574.9%18.4%2%2%1.7%0.9%0.12%0.05%<0.01%
Dec 202577.3%15.5%2.1%2.1%1.7%1.1%0.15%0.06%<0.01%
Jan 202669%20.7%3.4%2.8%2.3%1.5%0.21%0.06%<0.01%
Feb 202669.2%20.9%2.8%2.8%2.8%1.3%0.21%0.09%<0.01%
Mar 202667.6%20.4%3.4%3.4%3.4%1.5%0.25%0.14%<0.01%
Apr 202670.7%17.4%3.5%3.5%2.9%1.6%0.32%0.12%<0.01%
May 202670.1%17.3%3.5%3.5%3.5%1.6%0.38%0.17%<0.01%
Jun 202670.1%17.3%3.5%3.5%3.5%1.6%0.47%0.21%<0.01%
Jul 202670%17.3%4.2%3.5%2.8%1.6%0.47%0.17%<0.01%
Aug 202670.6%17.4%3.5%3.5%2.9%1.6%0.38%0.12%<0.01%
Sep 202671.2%17.6%3.5%2.9%2.9%1.6%0.26%0.06%<0.01%

  1. 1.Lululemon

    71.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Patagonia

    17.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Roxy

    3.5%

    Moved from 4th to 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Billabong

    2.9%

    Moved from 3rd to 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Chubbies

    2.9%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Quiksilver

    1.6%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Orlebar Brown

    0.26%

    Held 7th. 40.5K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

  8. 8.Fair Harbor

    0.06%

    Held 8th. 9.9K estimated branded searches, -45.3% vs prior month. Share -0.1 points.

  9. 9.Hurley

    <0.01%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Lululemon and its closest rivals

Every comparison with Lululemon

32 comparisons

How has branded search demand for Lululemon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among swim shorts brands worldwide increased from 70.3% to 71.2%.
  • Across the 12 months ending September 2026, Lululemon’s share of searches among swim shorts brands worldwide peaked at 77.3% in December 2025 and was lowest at 67.6% in March 2026.

How did search popularity change for swim shorts brands worldwide in September 2026?

6 changes

  1. In September 2026, Lululemon gained share of searches among swim shorts brands worldwide, from 70.6% to 71.2%.

  2. In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%.

  3. In September 2026, Roxy rose from 4th to 3rd among swim shorts brands worldwide.

  4. Estimated monthly branded searches for Orlebar Brown worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  6. Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Lululemon’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lululemon
  • lululemon bike shorts

Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lululemon compete?

Lululemon is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Activewear brands3rd of 1316.6%Show ranking
Sports bra brands3rd of 718.2%Show ranking
Exercise mats3rd of 619.4%Show ranking
Gym clothing brands2nd of 525.6%Show ranking
Leggings2nd of 925.6%Show ranking
Swim shorts brands1st of 971.2%Shown above
Bike shorts brands6th of 60.8%Show ranking
Creator with pink hair and a pink jacket

Is Lululemon your brand?

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