Lululemon vs Victoria's Secret:Which is more popular by branded search?
In August 2026, Lululemon had more branded searches than Victoria's Secret among sports bra brands worldwide. Lululemon was estimated to have 11.1M branded searches compared to Victoria's Secret’s 165K, and held a 20% Share of Search versus Victoria's Secret’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lululemon or Victoria's Secret?
Compare the sports bra brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lululemon, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Lululemon | Under Armour | Victoria's Secret |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 37.2% | 24.8% | 7.5% | 0.3% |
| Nov 2025 | 30.8% | 37.6% | 25.2% | 6.2% | 0.25% |
| Dec 2025 | 28.8% | 35.1% | 28.8% | 7.1% | 0.23% |
| Jan 2026 | 28% | 42% | 22.9% | 6.9% | 0.23% |
| Feb 2026 | 32.2% | 39.5% | 21.5% | 6.5% | 0.26% |
| Mar 2026 | 33.6% | 41.1% | 18.3% | 6.7% | 0.22% |
| Apr 2026 | 32.2% | 39.5% | 21.5% | 6.5% | 0.32% |
| May 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Jun 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Jul 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Aug 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Lululemon and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Victoria's Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide moved from 24.8% to 20%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among sports bra brands worldwide held steady at 0.3%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for sports bra brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lululemon’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lululemon
1 branded search term
- lululemon
Victoria's Secret
1 branded search term
- victorias secret
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.