Sports bra brands:Which brands are most popular in search?
Adidas and Nike share the highest estimated Share of Search among sports bra brands worldwide, at 36.8% in August 2026. These are worldwide searches for English-language branded terms.
Adidas36.8%
Nike36.8%
Lululemon20%
Under Armour6%
Victoria's Secret0.3%
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Share of SearchLeaderboard
Compare the sports bra brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, Nike, Lululemon, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Lululemon | Under Armour | Victoria's Secret |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 37.2% | 24.8% | 7.5% | 0.3% |
| Nov 2025 | 30.8% | 37.6% | 25.2% | 6.2% | 0.25% |
| Dec 2025 | 28.8% | 35.1% | 28.8% | 7.1% | 0.23% |
| Jan 2026 | 28% | 42% | 22.9% | 6.9% | 0.23% |
| Feb 2026 | 32.2% | 39.5% | 21.5% | 6.5% | 0.26% |
| Mar 2026 | 33.6% | 41.1% | 18.3% | 6.7% | 0.22% |
| Apr 2026 | 32.2% | 39.5% | 21.5% | 6.5% | 0.32% |
| May 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Jun 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Jul 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Aug 2026 | 36.8% | 36.8% | 20% | 6% | 0.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 20.4M | 0% | 0 points | |
| 2, held 2nd | 36.8% | 20.4M | 0% | 0 points | |
| 3, held 3rd | 20% | 11.1M | 0% | 0 points | |
| 4, held 4th | 6% | 3.4M | 0% | 0 points | |
| 5, held 5th | 0.3% | 165K | 0% | 0 points |
1.
36.8%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Nike36.8%
Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.
20%
Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.
6%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
0.3%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Adidas vs Nike: compare search popularity
- Adidas vs Lululemon: compare search popularity
- Adidas vs Under Armour: compare search popularity
- Nike vs Lululemon: compare search popularity
- Nike vs Under Armour: compare search popularity
- Lululemon vs Under Armour: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sports bra brands worldwide?
5 brands
Adidas and Nike share the highest estimated Share of Search among sports bra brands worldwide, at 36.8% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Adidas | 30.3% → 36.8% | 36.8%May 2026 | 28%Jan 2026 | 2nd → 1st |
| Nike | 37.2% → 36.8% | 42%Jan 2026 | 35.1%Dec 2025 | 1st → 2nd |
| Lululemon | 24.8% → 20% | 28.8%Dec 2025 | 18.3%Mar 2026 | 3rd |
| Under Armour | 7.5% → 6% | 7.5%Oct 2025 | 6%May 2026 | 4th |
| Victoria's Secret | 0.3% | 0.32%Apr 2026 | 0.22%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide increased from 30.3% to 36.8%.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide decreased from 24.8% to 20%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide decreased from 7.5% to 6%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide peaked at 36.8% in May 2026 and was lowest at 28% in January 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bra brands worldwide peaked at 42% in January 2026 and was lowest at 35.1% in December 2025.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide peaked at 28.8% in December 2025 and was lowest at 18.3% in March 2026.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide peaked at 7.5% in October 2025 and was lowest at 6% in May 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bra brands worldwide.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sports bra brands worldwide.
- Across the 11 months ending August 2026, Victoria's Secret held steady: its estimated Share of Search among sports bra brands worldwide moved less than 0.5 percentage points.
How did search popularity change for sports bra brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
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