Brandwave

How popular isBrooks?

In September 2026, people searched for Brooks by name about 1.2 million times worldwide, a 21.6% increase from the previous year. These searches made up 0.12% of all global sports bra brand searches, placing Brooks sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports bra brands, Brooks appeared in two of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Brooks is the sixth most searched of 7 competitors and the joint second most recommended in AI answers.

  1. NikeShare of searches 40%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AdidasShare of searches 35.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LululemonShare of searches 18.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Under ArmourShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. BrooksShare of searches 0.12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brooks is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike1st
  2. Lululemon2nd
  3. Brooks2nd
  4. Enell4th
  5. Under Armour5th
  6. Adidas–
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which sports bra brands compete with Brooks?

Brooks against sports bra brands worldwide, by month

Share of searches by month for Nike, Adidas, Lululemon, Under Armour, Brooks. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonUnder ArmourVictoria's SecretBrooksEnell
Oct 202537.7%35.2%20.6%6.2%0.25%0.14%<0.01%
Nov 202538.1%34.6%21.6%5.3%0.21%0.1%<0.01%
Dec 202536.7%32.7%24.3%6%0.2%0.09%<0.01%
Jan 202642.2%31.9%19.7%5.9%0.2%0.11%<0.01%
Feb 202640%35.9%18.2%5.5%0.22%0.1%<0.01%
Mar 202641.2%37.7%15.2%5.6%0.19%0.12%<0.01%
Apr 202639.5%36.9%17.8%5.4%0.26%0.15%<0.01%
May 202637.4%40.3%16.8%5.1%0.25%0.14%<0.01%
Jun 202637.9%39.2%17.3%5.2%0.26%0.12%<0.01%
Jul 202637.8%39.8%17%5.1%0.25%0.11%<0.01%
Aug 202637.7%40%16.8%5.1%0.25%0.14%<0.01%
Sep 202640%35.9%18.2%5.5%0.27%0.12%<0.01%

  1. 1.Nike

    40%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.3 points.

  2. 2.Adidas

    35.9%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.1 points.

  3. 3.Lululemon

    18.2%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Under Armour

    5.5%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Victoria's Secret

    0.27%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Brooks

    0.12%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Enell

    <0.01%

    Held 7th. 1.6K estimated branded searches, -15.9% vs prior month. Share 0 points.

Compare popularity between Brooks and its closest rivals

Every comparison with Brooks

16 comparisons

How has branded search demand for Brooks changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooks worldwide rose from 1M to 1.2M.
  • Across the 12 months ending September 2026, Brooks’ share of searches among sports bra brands worldwide held steady, from 0.14% to 0.12%.

How did search popularity change for sports bra brands worldwide in September 2026?

5 changes

  1. In September 2026, Nike overtook Adidas to become the leader among sports bra brands worldwide, with 40% of the searches.

  2. In September 2026, Lululemon gained share of searches among sports bra brands worldwide, from 16.8% to 18.2%.

  3. In September 2026, Adidas lost share of searches among sports bra brands worldwide, from 40% to 35.9%.

  4. Estimated monthly branded searches for Brooks worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are Brooks’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Brooks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brooks adrenaline
  • brooks ghost
  • brooks glycerin
  • brooks running
  • brooks running shoes
  • brooks shoes

Do you work for Brooks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brooks compete?

Brooks is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports bra brands6th of 70.12%Shown above
Running shoe brands8th of 82.3%Show ranking
Trail running shoes3rd of 69.7%Show ranking
Creator with pink hair and a pink jacket

Is Brooks your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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