Brandwave

Trail running shoes:Which brands are most popular in search?

In August 2026, HOKA was the most searched among trail running shoes worldwide, with an estimated 4.8M branded searches and 72% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HOKA72%
  2. Brooks19.9%
  3. La Sportiva5.6%
  4. Salomon2.1%
  5. Inov-80.5%
  6. Altra0.02%

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Share of SearchLeaderboard

Compare the trail running shoes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among trail running shoes worldwide, by month

Share of Search by month for HOKA, Brooks, La Sportiva, Salomon. The figures are in the table below the chart.

View monthly share of search table
MonthHOKABrooksLa SportivaSalomonInov-8Altra
Oct 202574.9%17.5%5.2%1.6%0.7%0.02%
Nov 202573.9%19%4.9%1.5%0.8%0.02%
Dec 202575.4%17.4%5%1.6%0.55%0.01%
Jan 202670.9%19.6%6.7%2.1%0.73%0.02%
Feb 202671.9%20%5.7%1.7%0.63%0.02%
Mar 202672.6%20.4%4.7%1.7%0.63%0.01%
Apr 202673.4%19.7%4.7%1.6%0.63%0.01%
May 202672.3%20.7%4.6%1.8%0.62%0.01%
Jun 202672.2%20.2%4.9%2.1%0.54%0.01%
Jul 202670.3%21.3%5.4%2.3%0.59%0.02%
Aug 202672%19.9%5.6%2.1%0.5%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.HOKA

    72%

    Held 1st. 4.8M estimated branded searches, +21.4% vs prior month. Share +1.6 points.

  2. 2.Brooks

    19.9%

    Held 2nd. 1.3M estimated branded searches, +10.7% vs prior month. Share -1.4 points.

  3. 3.La Sportiva

    5.6%

    Held 3rd. 369K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Salomon

    2.1%

    Held 4th. 137K estimated branded searches, +5% vs prior month. Share -0.3 points.

  5. 5.Inov-8

    0.5%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Altra

    0.02%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among trail running shoes worldwide?

In August 2026, HOKA was the most searched among trail running shoes worldwide, with an estimated 4.8M branded searches and 72% estimated Share of Search within this set. Brooks is in 2nd place, 52.1 percentage points behind at 19.9% Share of Search.

Global trail running shoes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HOKA74.9% → 72%75.4%Dec 202570.3%Jul 20261st
Brooks17.5% → 19.9%21.3%Jul 202617.4%Dec 20252nd
La Sportiva5.2% → 5.6%6.7%Jan 20264.6%May 20263rd
Salomon1.6% → 2.1%2.3%Jul 20261.5%Nov 20254th
Inov-80.7% → 0.5%0.8%Nov 20250.5%Aug 20265th
Altra0.02%0.02%Jan 20260.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide decreased from 74.9% to 72%.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide increased from 17.5% to 19.9%.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide peaked at 75.4% in December 2025 and was lowest at 70.3% in July 2026.
  • Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide peaked at 21.3% in July 2026 and was lowest at 17.4% in December 2025.
  • Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among trail running shoes worldwide peaked at 6.7% in January 2026 and was lowest at 4.6% in May 2026.
  • Across the 11 months ending August 2026, La Sportiva, Salomon, Inov-8 and Altra held steady: their estimated Share of Search among trail running shoes worldwide each moved less than 0.5 percentage points.

How did search popularity change for trail running shoes worldwide in August 2026?

  1. In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 70.3% to 72%.

  2. In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.

  3. La Sportiva’s estimated Share of Search among trail running shoes worldwide has gained ground for 3 months in a row, from 4.6% to 5.6% in August 2026.

  4. Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

  5. Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  6. Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

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