Brandwave

How popular isHOKA in search?

In August 2026, there were an estimated 4.8M branded searches for HOKA worldwide which is up 10.8% over the last 11 months. HOKA holds 76.2% estimated Share of Search among trail running shoes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HOKA76.2%
  2. Brooks21.1%
  3. Salomon2.2%
  4. Inov-80.53%
  5. Altra0.02%
  6. La Sportiva<0.01%
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Which trail running shoes compete with HOKA?

HOKA against trail running shoes worldwide, by month

Share of Search by month for HOKA, Brooks, Salomon. The figures are in the table below the chart.

View monthly share of search table
MonthHOKABrooksSalomonInov-8AltraLa Sportiva
Oct 202579%18.5%1.7%0.74%0.02%0.01%
Nov 202577.6%19.9%1.6%0.84%0.02%0.01%
Dec 202579.4%18.4%1.6%0.58%0.02%0.01%
Jan 202676%21%2.2%0.78%0.02%0.01%
Feb 202676.3%21.3%1.8%0.66%0.02%0.01%
Mar 202676.2%21.4%1.7%0.66%0.01%0.01%
Apr 202677%20.6%1.7%0.66%0.01%<0.01%
May 202675.8%21.7%1.9%0.65%0.01%<0.01%
Jun 202675.9%21.3%2.2%0.57%0.02%0.01%
Jul 202674.3%22.5%2.5%0.63%0.02%0.01%
Aug 202676.2%21.1%2.2%0.53%0.02%<0.01%
Sep 2026——————

  1. 1.HOKA

    76.2%

    Held 1st. 4.8M estimated branded searches, +21.4% vs prior month. Share +1.9 points.

  2. 2.Brooks

    21.1%

    Held 2nd. 1.3M estimated branded searches, +10.7% vs prior month. Share -1.5 points.

  3. 3.Salomon

    2.2%

    Held 3rd. 137K estimated branded searches, +5% vs prior month. Share -0.3 points.

  4. 4.Inov-8

    0.53%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Altra

    0.02%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.La Sportiva

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HOKA and its closest rivals

How has branded search demand for HOKA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HOKA worldwide rose from 4.3M to 4.8M.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide decreased from 79% to 76.2%.
  • Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide peaked at 79.4% in December 2025 and was lowest at 74.3% in July 2026.

How did search popularity change for trail running shoes worldwide in August 2026?

  1. In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 74.3% to 76.2%.

  2. In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 22.5% to 21.1%.

  3. Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

  4. Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does HOKA compete?

HOKA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Running shoe brands2nd of 523.7%Show ranking
Trail running shoes1st of 676.2%Shown above

How is HOKA measured?

Brandwave collects information about searches that people make online using HOKA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • hoka
  • hoka arahi
  • hoka bondi
  • hoka challenger
  • hoka clifton
  • hoka com
  • hoka mach
  • hoka running
  • hoka running shoes
  • hoka shoes
  • hoka speedgoat

Do you work for HOKA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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