Brandwave

How popular isASICS in search?

In September 2026, there were an estimated 8.1M branded searches for ASICS worldwide which held steady over the last 12 months. ASICS holds 9.1% estimated Share of Search among sneaker brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike27.5%
  2. Adidas24.7%
  3. New Balance12.6%
  4. Puma10.6%
  5. ASICS9.1%
  6. Skechers6.9%
  7. Vans6.1%
  8. Reebok2.3%
  9. Allbirds0.24%
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Which sneaker brands compete with ASICS?

ASICS against sneaker brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaASICSSkechersVansReebokAllbirds
Oct 202527.2%25.4%14.8%9.8%8.4%6.7%4.8%2.5%0.39%
Nov 202529.7%26.9%13.7%8.9%6.5%6.2%5.4%2.3%0.36%
Dec 202529.4%26.2%13%9.1%7.6%5.8%6.3%2.3%0.35%
Jan 202631.5%23.8%12%9.9%8.5%6.6%4.7%2.5%0.38%
Feb 202628.9%25.9%13.2%10.5%7.7%5.9%5.2%2.3%0.35%
Mar 202628.8%26.3%13%10.6%7.7%5.9%5.1%2.3%0.42%
Apr 202626.1%24.4%14.4%11.6%8.5%6.5%4.7%2.1%1.8%
May 202624.4%26.3%11%15.2%8%7.4%5.3%2%0.37%
Jun 202626.9%27.8%12.3%10.1%8.7%6.8%4.9%2.2%0.4%
Jul 202626.8%28.3%12.1%10.2%8.9%5.4%5.8%2.2%0.27%
Aug 202624.7%26.2%13.4%11.2%9.7%6.1%6.5%2.1%0.21%
Sep 202627.5%24.7%12.6%10.6%9.1%6.9%6.1%2.3%0.24%

  1. 1.Nike

    27.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.

  2. 2.Adidas

    24.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.

  3. 3.New Balance

    12.6%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    10.6%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    9.1%

    Held 5th. 8.1M estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  6. 6.Skechers

    6.9%

    Moved from 7th to 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    6.1%

    Moved from 6th to 7th. 5.4M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Reebok

    2.3%

    Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  9. 9.Allbirds

    0.24%

    Held 9th. 215K estimated branded searches, +<0.01% vs prior month. Share 0 points.

Compare search popularity between ASICS and its closest rivals

Every comparison with ASICS

How has branded search demand for ASICS changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ASICS worldwide held steady, from 7.7M to 8.1M.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among sneaker brands worldwide increased from 8.4% to 9.1%.
  • Across the 12 months ending September 2026, ASICS’s estimated Share of Search among sneaker brands worldwide peaked at 9.7% in August 2026 and was lowest at 6.5% in November 2025.

How did search popularity change for sneaker brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Skechers overtook Vans to rank 6th among sneaker brands worldwide, with 6.9% estimated Share of Search.

  3. In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.2% to 24.7%.

  4. In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.4% to 12.6%.

  5. In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.2% to 10.6%.

  6. In September 2026, ASICS lost estimated Share of Search among sneaker brands worldwide, from 9.7% to 9.1%.

Where does ASICS compete?

ASICS is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands5th of 99.1%Shown above
Trainers5th of 610.5%Show ranking
Casual shoes brands5th of 610.6%Show ranking
Rugby cleats brands4th of 612.1%Show ranking
Netball shoe brands3rd of 513.7%Show ranking
Rugby boot brands3rd of 514.5%Show ranking
Cricket shoes4th of 616%Show ranking
Running shoe brands1st of 643.8%Show ranking

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • asics
  • asics gel kayano
  • asics gel nimbus
  • asics novablast
  • asics running shoes
  • asics shoes
  • asics superblast

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How the Brand Demand Index is measured

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