Brandwave

How popular isASICS in search?

In August 2026, there were an estimated 9.8M branded searches for ASICS worldwide which is up 26.7% over the last 11 months. ASICS holds 18.5% estimated Share of Search among cricket shoes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas38.5%
  2. New Balance25.7%
  3. ASICS18.5%
  4. Puma17.2%
  5. Gray-Nicolls0.05%
  6. Kookaburra0.05%
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Which cricket shoes compete with ASICS?

ASICS against cricket shoes worldwide, by month

Share of Search by month for Adidas, New Balance, ASICS, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNew BalanceASICSPumaGray-NicollsKookaburra
Oct 202536.5%29.9%17%16.4%0.07%0.06%
Nov 202542.5%28.3%13.5%15.6%0.07%0.06%
Dec 202541.2%27.5%16.1%15.1%0.08%0.07%
Jan 202638.5%25.8%18.2%17.4%0.09%0.08%
Feb 202639.7%26.6%15.6%17.9%0.1%0.08%
Mar 202639.8%26.5%15.7%17.8%0.08%0.1%
Apr 202635%28.7%16.9%19.3%0.1%0.1%
May 202638.3%20.8%15.2%25.5%0.09%0.11%
Jun 202643.5%23.7%16.7%15.9%0.09%0.09%
Jul 202643.2%23.5%17.3%15.9%0.06%0.06%
Aug 202638.5%25.7%18.5%17.2%0.05%0.05%
Sep 2026——————

  1. 1.Adidas

    38.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.New Balance

    25.7%

    Held 2nd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  3. 3.ASICS

    18.5%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.2 points.

  4. 4.Puma

    17.2%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.Gray-Nicolls

    0.05%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kookaburra

    0.05%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ASICS and its closest rivals

How has branded search demand for ASICS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASICS worldwide rose from 7.8M to 9.8M.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide increased from 17% to 18.5%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide peaked at 18.5% in August 2026 and was lowest at 13.5% in November 2025.

How did search popularity change for cricket shoes worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.

  2. In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.

  3. In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.

  4. In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does ASICS compete?

ASICS is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers4th of 613.1%Show ranking
Netball shoe brands3rd of 517.8%Show ranking
Cricket shoes3rd of 618.5%Shown above
Rugby boot brands3rd of 518.9%Show ranking
Running shoe brands1st of 548.8%Show ranking

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • asics
  • asics com
  • asics gel kayano
  • asics gel nimbus
  • asics novablast
  • asics running shoes
  • asics shoes
  • asics superblast

Do you work for ASICS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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