Brandwave

How popular isASICS in search?

In August 2026, there were an estimated 9.8M branded searches for ASICS worldwide which is up 26.7% over the last 11 months. ASICS holds 18.9% estimated Share of Search among rugby boot brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. ASICS18.9%
  4. Mizuno2.4%
  5. Canterbury0.06%
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Which rugby boot brands compete with ASICS?

ASICS against rugby boot brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSMizunoCanterbury
Oct 202536.1%44.3%16.8%2.7%0.07%
Nov 202538.6%47.2%12.3%1.9%0.02%
Dec 202537.4%45.7%14.6%2.2%0.02%
Jan 202632.8%49.2%15.5%2.4%0.02%
Feb 202637.3%45.8%14.7%2.2%0.02%
Mar 202637.4%45.6%14.7%2.2%0.02%
Apr 202636.1%44.3%17.4%2.2%0.03%
May 202640.7%40.7%16.1%2.4%0.04%
Jun 202641.1%41.1%15.8%2%0.04%
Jul 202640.8%40.8%16.3%2%0.04%
Aug 202639.3%39.3%18.9%2.4%0.06%
Sep 2026—————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.ASICS

    18.9%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.6 points.

  4. 4.Mizuno

    2.4%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.Canterbury

    0.06%

    Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share 0 points.

Compare search popularity between ASICS and its closest rivals

How has branded search demand for ASICS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASICS worldwide rose from 7.8M to 9.8M.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide increased from 16.8% to 18.9%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide peaked at 18.9% in August 2026 and was lowest at 12.3% in November 2025.

How did search popularity change for rugby boot brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.

  2. In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

  3. In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

Where does ASICS compete?

ASICS is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers4th of 613.1%Show ranking
Netball shoe brands3rd of 517.8%Show ranking
Cricket shoes3rd of 618.5%Show ranking
Rugby boot brands3rd of 518.9%Shown above
Running shoe brands1st of 548.8%Show ranking

How is ASICS measured?

Brandwave collects information about searches that people make online using ASICS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • asics
  • asics com
  • asics gel kayano
  • asics gel nimbus
  • asics novablast
  • asics running shoes
  • asics shoes
  • asics superblast

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How the Brand Demand Index is measured

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