Brandwave

Rugby boot brands:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among rugby boot brands worldwide, at 39.3% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. ASICS18.9%
  4. Mizuno2.4%
  5. Canterbury0.06%

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Share of SearchLeaderboard

Compare the rugby boot brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rugby boot brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSMizunoCanterbury
Oct 202536.1%44.3%16.8%2.7%0.07%
Nov 202538.6%47.2%12.3%1.9%0.02%
Dec 202537.4%45.7%14.6%2.2%0.02%
Jan 202632.8%49.2%15.5%2.4%0.02%
Feb 202637.3%45.8%14.7%2.2%0.02%
Mar 202637.4%45.6%14.7%2.2%0.02%
Apr 202636.1%44.3%17.4%2.2%0.03%
May 202640.7%40.7%16.1%2.4%0.04%
Jun 202641.1%41.1%15.8%2%0.04%
Jul 202640.8%40.8%16.3%2%0.04%
Aug 202639.3%39.3%18.9%2.4%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.ASICS

    18.9%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.6 points.

  4. 4.Mizuno

    2.4%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.Canterbury

    0.06%

    Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rugby boot brands worldwide?

Adidas and Nike share the highest estimated Share of Search among rugby boot brands worldwide, at 39.3% in August 2026.

Global rugby boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas36.1% → 39.3%41.1%Jun 202632.8%Jan 20262nd → 1st
Nike44.3% → 39.3%49.2%Jan 202639.3%Aug 20261st → 2nd
ASICS16.8% → 18.9%18.9%Aug 202612.3%Nov 20253rd
Mizuno2.7% → 2.4%2.7%Oct 20251.9%Nov 20254th
Canterbury0.07% → 0.06%0.07%Oct 20250.02%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide increased from 36.1% to 39.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide decreased from 44.3% to 39.3%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide increased from 16.8% to 18.9%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among rugby boot brands worldwide peaked at 41.1% in June 2026 and was lowest at 32.8% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide peaked at 49.2% in January 2026 and was lowest at 39.3% in August 2026.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among rugby boot brands worldwide peaked at 18.9% in August 2026 and was lowest at 12.3% in November 2025.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among rugby boot brands worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among rugby boot brands worldwide.
  • Across the 11 months ending August 2026, Mizuno and Canterbury held steady: their estimated Share of Search among rugby boot brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for rugby boot brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.

  2. In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

  3. In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

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