Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 39.3% estimated Share of Search among rugby boot brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. ASICS18.9%
  4. Mizuno2.4%
  5. Canterbury0.06%
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Which rugby boot brands compete with Nike?

Nike against rugby boot brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSMizunoCanterbury
Oct 202536.1%44.3%16.8%2.7%0.07%
Nov 202538.6%47.2%12.3%1.9%0.02%
Dec 202537.4%45.7%14.6%2.2%0.02%
Jan 202632.8%49.2%15.5%2.4%0.02%
Feb 202637.3%45.8%14.7%2.2%0.02%
Mar 202637.4%45.6%14.7%2.2%0.02%
Apr 202636.1%44.3%17.4%2.2%0.03%
May 202640.7%40.7%16.1%2.4%0.04%
Jun 202641.1%41.1%15.8%2%0.04%
Jul 202640.8%40.8%16.3%2%0.04%
Aug 202639.3%39.3%18.9%2.4%0.06%
Sep 2026—————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.ASICS

    18.9%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.6 points.

  4. 4.Mizuno

    2.4%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.Canterbury

    0.06%

    Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide decreased from 44.3% to 39.3%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide peaked at 49.2% in January 2026 and was lowest at 39.3% in August 2026.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among rugby boot brands worldwide.

How did search popularity change for rugby boot brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.

  2. In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

  3. In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

Where does Nike compete?

Nike is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers2nd of 627.3%Show ranking
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Show ranking
Football boot brands2nd of 531.5%Show ranking
Gym bags2nd of 635.1%Show ranking
Golf shoes2nd of 636.2%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Show ranking
Sports bag brands2nd of 538.3%Show ranking
Exercise mats2nd of 639.3%Show ranking
Rugby boot brands2nd of 539.3%Shown above
Footballs2nd of 640.8%Show ranking
Football brands2nd of 540.8%Show ranking
Gym shoes2nd of 644.5%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Leggings1st of 651.4%Show ranking
Gym clothing brands1st of 551.8%Show ranking
School bags1st of 681.7%Show ranking
Golf gloves1st of 694.8%Show ranking
Basketball brands1st of 596.8%Show ranking
Swim cap brands1st of 697.7%Show ranking
Swimming goggles1st of 697.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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