Nike vs Sweaty Betty:Which is more popular by branded search?
In August 2026, Nike had more branded searches than Sweaty Betty among leggings worldwide. Nike was estimated to have 20.4M branded searches compared to Sweaty Betty’s 246K, and held a 51.4% Share of Search versus Sweaty Betty’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nike or Sweaty Betty?
Compare the leggings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Sweaty Betty. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Lululemon | Gymshark | Under Armour | Alo Yoga | Sweaty Betty |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 31.5% | 7.9% | 9.5% | 3.2% | 0.7% |
| Nov 2025 | 45.3% | 30.4% | 13.8% | 7.4% | 2.6% | 0.55% |
| Dec 2025 | 43.5% | 35.6% | 8.9% | 8.7% | 2.5% | 0.79% |
| Jan 2026 | 51.4% | 28.1% | 8.6% | 8.4% | 3% | 0.62% |
| Feb 2026 | 51.4% | 28% | 8.7% | 8.4% | 2.9% | 0.62% |
| Mar 2026 | 54.5% | 24.3% | 9.1% | 8.9% | 2.6% | 0.66% |
| Apr 2026 | 50.5% | 27.5% | 10.2% | 8.3% | 2.9% | 0.61% |
| May 2026 | 51.1% | 27.8% | 8.5% | 8.4% | 3.5% | 0.62% |
| Jun 2026 | 50.8% | 27.6% | 10.3% | 8.3% | 2.4% | 0.61% |
| Jul 2026 | 51.8% | 28.2% | 8.6% | 8.5% | 2.5% | 0.51% |
| Aug 2026 | 51.4% | 28% | 8.5% | 8.4% | 2.9% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nike and Sweaty Betty comparison changed over the last 12 months?
3 findings
- Nike was ahead of Sweaty Betty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide moved from 47.2% to 51.4%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Sweaty Betty’s estimated Share of Search among leggings worldwide moved from 0.7% to 0.62%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for leggings worldwide in August 2026?
1 change
Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nike’s and Sweaty Betty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
1 branded search term
- nike
Sweaty Betty
1 branded search term
- sweaty betty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.