Brandwave

How popular isSweaty Betty in search?

In August 2026, there were an estimated 246K branded searches for Sweaty Betty worldwide which is down 18.3% over the last 11 months. Sweaty Betty holds 0.62% estimated Share of Search among leggings worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike51.4%
  2. Lululemon28%
  3. Gymshark8.5%
  4. Under Armour8.4%
  5. Alo Yoga2.9%
  6. Sweaty Betty0.62%
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Which leggings compete with Sweaty Betty?

Sweaty Betty against leggings worldwide, by month

Share of Search by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga, Sweaty Betty. The figures are in the table below the chart.

View monthly share of search table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaSweaty Betty
Oct 202547.2%31.5%7.9%9.5%3.2%0.7%
Nov 202545.3%30.4%13.8%7.4%2.6%0.55%
Dec 202543.5%35.6%8.9%8.7%2.5%0.79%
Jan 202651.4%28.1%8.6%8.4%3%0.62%
Feb 202651.4%28%8.7%8.4%2.9%0.62%
Mar 202654.5%24.3%9.1%8.9%2.6%0.66%
Apr 202650.5%27.5%10.2%8.3%2.9%0.61%
May 202651.1%27.8%8.5%8.4%3.5%0.62%
Jun 202650.8%27.6%10.3%8.3%2.4%0.61%
Jul 202651.8%28.2%8.6%8.5%2.5%0.51%
Aug 202651.4%28%8.5%8.4%2.9%0.62%
Sep 2026——————

  1. 1.Nike

    51.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Lululemon

    28%

    Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Gymshark

    8.5%

    Held 3rd. 3.4M estimated branded searches, +0.18% vs prior month. Share 0 points.

  4. 4.Under Armour

    8.4%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Alo Yoga

    2.9%

    Held 5th. 1.2M estimated branded searches, +19.6% vs prior month. Share +0.5 points.

  6. 6.Sweaty Betty

    0.62%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

Compare search popularity between Sweaty Betty and its closest rivals

How has branded search demand for Sweaty Betty changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sweaty Betty worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Sweaty Betty’s estimated Share of Search among leggings worldwide held steady, from 0.7% to 0.62%.

How did search popularity change for leggings worldwide in August 2026?

  1. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  2. Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  4. Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

How is Sweaty Betty measured?

Brandwave collects information about searches that people make online using Sweaty Betty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sweaty betty

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How the Brand Demand Index is measured

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