Sweaty Betty vs Under Armour:Which is searched more?
In August 2026, Under Armour had more branded searches than Sweaty Betty among leggings worldwide. Under Armour was estimated to have 3.4M branded searches compared to Sweaty Betty’s 246K, and held an 8.4% Share of Search versus Sweaty Betty’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sweaty Betty or Under Armour?
Compare the leggings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Under Armour, Sweaty Betty. The figures are in the table below the chart.
View monthly share of search table
| Month | Under Armour | Sweaty Betty |
|---|---|---|
| Oct 2025 | 9.5% | 0.7% |
| Nov 2025 | 7.4% | 0.55% |
| Dec 2025 | 8.7% | 0.79% |
| Jan 2026 | 8.4% | 0.62% |
| Feb 2026 | 8.4% | 0.62% |
| Mar 2026 | 8.9% | 0.66% |
| Apr 2026 | 8.3% | 0.61% |
| May 2026 | 8.4% | 0.62% |
| Jun 2026 | 8.3% | 0.61% |
| Jul 2026 | 8.5% | 0.51% |
| Aug 2026 | 8.4% | 0.62% |
| Sep 2026 | — | — |
How has the Sweaty Betty and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Sweaty Betty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sweaty Betty’s estimated Share of Search among leggings worldwide moved from 0.7% to 0.62%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among leggings worldwide moved from 9.5% to 8.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for leggings worldwide in August 2026?
2 changes
Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sweaty Betty’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sweaty Betty
1 branded search term
- sweaty betty
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.