How popular isNike in search?
In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 51.4% estimated Share of Search among leggings worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike51.4%
Lululemon28%
Gymshark8.5%
Under Armour8.4%
Alo Yoga2.9%- Sweaty Betty0.62%
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Which leggings compete with Nike?
Share of Search by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Lululemon | Gymshark | Under Armour | Alo Yoga | Sweaty Betty |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 31.5% | 7.9% | 9.5% | 3.2% | 0.7% |
| Nov 2025 | 45.3% | 30.4% | 13.8% | 7.4% | 2.6% | 0.55% |
| Dec 2025 | 43.5% | 35.6% | 8.9% | 8.7% | 2.5% | 0.79% |
| Jan 2026 | 51.4% | 28.1% | 8.6% | 8.4% | 3% | 0.62% |
| Feb 2026 | 51.4% | 28% | 8.7% | 8.4% | 2.9% | 0.62% |
| Mar 2026 | 54.5% | 24.3% | 9.1% | 8.9% | 2.6% | 0.66% |
| Apr 2026 | 50.5% | 27.5% | 10.2% | 8.3% | 2.9% | 0.61% |
| May 2026 | 51.1% | 27.8% | 8.5% | 8.4% | 3.5% | 0.62% |
| Jun 2026 | 50.8% | 27.6% | 10.3% | 8.3% | 2.4% | 0.61% |
| Jul 2026 | 51.8% | 28.2% | 8.6% | 8.5% | 2.5% | 0.51% |
| Aug 2026 | 51.4% | 28% | 8.5% | 8.4% | 2.9% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 20.4M | 0% | -0.3 points | |
| 2, held 2nd | 28% | 11.1M | 0% | -0.2 points | |
| 3, held 3rd | 8.5% | 3.4M | +0.18% | 0 points | |
| 4, held 4th | 8.4% | 3.4M | 0% | -0.1 points | |
| 5, held 5th | 2.9% | 1.2M | +19.6% | +0.5 points | |
| 6, held 6th | 0.62% | 246K | +22.4% | +0.1 points |
1.
Nike51.4%
Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
28%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Gymshark8.5%
Held 3rd. 3.4M estimated branded searches, +0.18% vs prior month. Share 0 points.
8.4%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Alo Yoga2.9%
Held 5th. 1.2M estimated branded searches, +19.6% vs prior month. Share +0.5 points.
0.62%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
Compare search popularity between Nike and its closest rivals
How has branded search demand for Nike changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide increased from 47.2% to 51.4%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide peaked at 54.5% in March 2026 and was lowest at 43.5% in December 2025.
How did search popularity change for leggings worldwide in August 2026?
4 changes
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.
Where does Nike compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Trainers | 2nd of 6 | 27.3% | Show ranking |
| Basketball shoe brands | 2nd of 5 | 30.5% | Show ranking |
| Sneaker brands | 2nd of 5 | 31.4% | Show ranking |
| Football boot brands | 2nd of 5 | 31.5% | Show ranking |
| Gym bags | 2nd of 6 | 35.1% | Show ranking |
| Golf shoes | 2nd of 6 | 36.2% | Show ranking |
| Sports bra brands | 2nd of 5 | 36.8% | Show ranking |
| Netball shoe brands | 2nd of 5 | 37% | Show ranking |
| Sports bag brands | 2nd of 5 | 38.3% | Show ranking |
| Exercise mats | 2nd of 6 | 39.3% | Show ranking |
| Rugby boot brands | 2nd of 5 | 39.3% | Show ranking |
| Footballs | 2nd of 6 | 40.8% | Show ranking |
| Football brands | 2nd of 5 | 40.8% | Show ranking |
| Gym shoes | 2nd of 6 | 44.5% | Show ranking |
| Kids shoe brands | 2nd of 5 | 47.5% | Show ranking |
| Jump rope brands | 2nd of 5 | 49.8% | Show ranking |
| Leggings | 1st of 6 | 51.4% | Shown above |
| Gym clothing brands | 1st of 5 | 51.8% | Show ranking |
| School bags | 1st of 6 | 81.7% | Show ranking |
| Golf gloves | 1st of 6 | 94.8% | Show ranking |
| Basketball brands | 1st of 5 | 96.8% | Show ranking |
| Swim cap brands | 1st of 6 | 97.7% | Show ranking |
| Swimming goggles | 1st of 6 | 97.7% | Show ranking |
How is Nike measured?
Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nike
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Is Nike your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.