Brandwave

How popular isNike in search?

In September 2026, there were an estimated 24.3M branded searches for Nike worldwide which held steady over the last 12 months. Nike holds 36.4% estimated Share of Search among skate shoes brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike36.4%
  2. Adidas32.7%
  3. New Balance16.6%
  4. Puma14%
  5. DVS0.2%
Nike website (opens in a new tab)

Follow Nike and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which skate shoes brands compete with Nike?

Nike against skate shoes brands worldwide, by month

Share of Search by month for Nike, Adidas, New Balance, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasNew BalancePumaDVS
Oct 202535.2%32.8%19.2%12.7%0.19%
Nov 202537.4%34%17.3%11.2%0.14%
Dec 202537.8%33.6%16.7%11.7%0.17%
Jan 202640.7%30.8%15.5%12.8%0.19%
Feb 202636.7%33%16.8%13.4%0.2%
Mar 202636.5%33.4%16.5%13.4%0.16%
Apr 202634.1%31.8%18.8%15.1%0.19%
May 202631.6%34.2%14.3%19.8%0.17%
Jun 202634.8%36%15.9%13.1%0.19%
Jul 202634.6%36.5%15.6%13.2%0.19%
Aug 202632.6%34.6%17.8%14.8%0.18%
Sep 202636.4%32.7%16.6%14%0.2%

  1. 1.Nike

    36.4%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.9 points.

  3. 3.New Balance

    16.6%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.Puma

    14%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.8 points.

  5. 5.DVS

    0.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

Every comparison with Nike

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 24.9M to 24.3M.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among skate shoes brands worldwide increased from 35.2% to 36.4%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among skate shoes brands worldwide peaked at 40.7% in January 2026 and was lowest at 31.6% in May 2026.

How did search popularity change for skate shoes brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among skate shoes brands worldwide, with 36.4% estimated Share of Search.

  2. In September 2026, Adidas lost estimated Share of Search among skate shoes brands worldwide, from 34.6% to 32.7%.

  3. In September 2026, New Balance lost estimated Share of Search among skate shoes brands worldwide, from 17.8% to 16.6%.

  4. In September 2026, Puma lost estimated Share of Search among skate shoes brands worldwide, from 14.8% to 14%.

Where does Nike compete?

Nike is ranked in 28 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sneaker brands1st of 928.3%Show ranking
Trainers1st of 632.5%Show ranking
Casual shoes brands1st of 632.8%Show ranking
Football boot brands1st of 634.2%Show ranking
Basketball shoe brands1st of 534.8%Show ranking
Skate shoes brands1st of 536.4%Shown above
Rugby cleats brands1st of 637.6%Show ranking
Gym bags1st of 637.8%Show ranking
Golf shoes1st of 639.3%Show ranking
Sports bra brands1st of 540%Show ranking
Baseball cleats brands1st of 440.1%Show ranking
Football cleats brands1st of 440.1%Show ranking
Turf shoes brands1st of 440.1%Show ranking
Sports bag brands1st of 541.3%Show ranking
Exercise mats1st of 642.5%Show ranking
Netball shoe brands1st of 542.8%Show ranking
Footballs1st of 643.8%Show ranking
Football brands1st of 543.8%Show ranking
Indoor soccer shoes brands1st of 343.8%Show ranking
Soccer boots brands1st of 343.8%Show ranking
Rugby boot brands1st of 545.4%Show ranking
Gym shoes1st of 647%Show ranking
Kids shoe brands1st of 550.7%Show ranking
Golf shoe brands1st of 452.4%Show ranking
Jump rope brands1st of 552.6%Show ranking
Leggings1st of 655.8%Show ranking
Gym clothing brands1st of 556.2%Show ranking
School bags1st of 685.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nike
  • nike air max
  • nike shoes
  • nike shox

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nike your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free