Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 26.6 million times worldwide, about the same as the previous year. These searches made up 2.3% of all global yoga mat brand searches, placing Nike seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about yoga mat brands, Nike did not appear in any of the answers.

Search and AI answers in September 2026

Nike is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. LululemonShare of searches 36.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MandukaShare of searches 29.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LiformeShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GaiamShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NikeShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top yoga mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manduka1st
  2. Lululemon2nd
  3. JadeYoga3rd
  4. Gaiam4th
  5. Liforme5th
  6. Adidas–
  7. Nike–
  8. BalanceFrom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga mat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which yoga mat brands compete with Nike?

Nike against yoga mat brands worldwide, by month

Share of searches by month for Lululemon, Manduka, Liforme, Gaiam, JadeYoga, Adidas, Nike. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonMandukaLiformeGaiamJadeYogaAdidasNikeBalanceFrom
Oct 202536.3%29.6%13.2%10.9%4.8%2.3%2.7%0.23%
Nov 202537.8%30.8%13.8%9.2%4.1%1.9%2.4%0.03%
Dec 202543%23.4%10.5%15.7%3.8%1.8%1.8%0.02%
Jan 202635.5%23.6%8.6%23.8%3.9%2.2%2.3%0.1%
Feb 202635%23.3%10.4%23.6%3.8%1.8%2.2%0.02%
Mar 202632.4%26.4%11.8%21.9%3.5%2%2%0.03%
Apr 202629.4%24%10.7%27.2%3.9%2.2%2.2%0.28%
May 202631.7%31.6%11.5%16.4%4.2%2.4%2%0.25%
Jun 202632.7%32.6%11.9%14.6%3.5%2.4%2.1%0.06%
Jul 202633.6%33.5%12.2%12.3%3.6%2.5%2.1%0.12%
Aug 202633.3%33.2%12.1%12.2%4.4%2.5%2.1%0.07%
Sep 202636.4%29.6%13.2%10.9%4.8%2.7%2.3%0.08%

  1. 1.Lululemon

    36.4%

    Held 1st. 40.6K estimated branded searches, -0.07% vs prior month. Share +3 points.

  2. 2.Manduka

    29.6%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.6 points.

  3. 3.Liforme

    13.2%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Gaiam

    10.9%

    Moved from 3rd to 4th. 12.2K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.JadeYoga

    4.8%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Adidas

    2.7%

    Held 6th. 3K estimated branded searches, -2.3% vs prior month. Share +0.2 points.

  7. 7.Nike

    2.3%

    Held 7th. 2.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.BalanceFrom

    0.08%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Nike, Lululemon and 3 other brands sell other things too, so only their searches that name this product count here, like “nike yoga mat”.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

61 comparisons

How has branded search demand for Nike changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 27.5M to 26.6M.
  • Across the 12 months ending September 2026, Nike fell from 6th to 7th among yoga mat brands worldwide.

How did search popularity change for yoga mat brands worldwide in September 2026?

6 changes

  1. In September 2026, Liforme overtook Gaiam to rank 3rd among yoga mat brands worldwide, with 13.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among yoga mat brands worldwide, from 33.3% to 36.4%.

  3. In September 2026, Manduka lost share of searches among yoga mat brands worldwide, from 33.2% to 29.6%.

  4. In September 2026, Gaiam lost share of searches among yoga mat brands worldwide, from 12.2% to 10.9%.

  5. JadeYoga’s share of searches among yoga mat brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.

  6. Estimated monthly branded searches for Adidas worldwide rose 19.7% over 12 measured months, from 2.5K to 3K in September 2026.

How are Nike’s branded searches counted?

46 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike activewear
  • nike air max
  • nike baby shoes
  • nike baseball cleat
  • nike basketball shoes
  • nike cross training shoes
  • nike exercise mat
  • nike football
  • nike football boot
  • nike football cleat
  • nike futsal
  • nike futsal shoes
  • nike golf apparel
  • nike golf shoes
  • nike gym bag
  • nike gym clothes
  • nike gym shoes
  • nike gym wear
  • nike indoor soccer shoes
  • nike jump rope
  • nike kids shoes
  • nike legging
  • nike lifting shoes
  • nike metcon
  • nike netball shoes
  • nike rugby boot
  • nike running shoes
  • nike sb skate shoes
  • nike shoes
  • nike shox
  • nike skate shoes
  • nike sneaker
  • nike sneakers
  • nike sports bag
  • nike sports bra
  • nike toddler shoes
  • nike trainers
  • nike training shoes
  • nike turf shoe

1–40 of 46

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1218.9%Show ranking
Golf clothing brands8th of 151.6%Show ranking
Running shoe brands1st of 832.5%Show ranking
Gym shoes1st of 669.2%Show ranking
Kids shoe brands1st of 833.7%Show ranking
Leggings3rd of 912%Show ranking
Golf shoe brands2nd of 625.3%Show ranking
Football boot brands1st of 639.4%Show ranking
Basketball shoe brands1st of 548.6%Show ranking
Skate shoes brands2nd of 718.4%Show ranking
Indoor soccer shoes brands2nd of 532.6%Show ranking
Yoga mat brands7th of 82.3%Shown above
Football brands1st of 644.3%Show ranking
Sports bra brands1st of 744.5%Show ranking
Football cleats brands1st of 451.3%Show ranking
Gym bags1st of 637.9%Show ranking
Turf shoes brands1st of 440.4%Show ranking
Baseball cleats brands1st of 435.1%Show ranking
Rugby boot brands5th of 516.5%Show ranking
Sports bag brands1st of 548.5%Show ranking
Netball shoe brands3rd of 418.4%Show ranking
Jump rope brands5th of 66.1%Show ranking
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