Brandwave

Gym bags:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among gym bags worldwide, at 35.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas35.1%
  2. Nike35.1%
  3. Puma15.7%
  4. Gymshark5.8%
  5. Under Armour5.8%
  6. Reebok2.6%

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Share of SearchLeaderboard

Compare the gym bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gym bags worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Gymshark, Under Armour, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaGymsharkUnder ArmourReebok
Oct 202530.9%37.9%13.9%6.3%7.6%3.4%
Nov 202530.8%37.6%11.3%11.4%6.2%2.8%
Dec 202531.5%38.5%11.6%7.9%7.7%2.8%
Jan 202628.1%42.2%12.7%7%6.9%3.1%
Feb 202631.5%38.7%14.2%6.5%6.3%2.8%
Mar 202631.6%38.6%14.2%6.4%6.3%2.8%
Apr 202630.1%37%16.6%7.5%6.1%2.7%
May 202632.6%32.6%21.7%5.4%5.3%2.4%
Jun 202635.6%35.6%13.1%7.2%5.9%2.6%
Jul 202636.1%36.1%13.2%6%5.9%2.7%
Aug 202635.1%35.1%15.7%5.8%5.8%2.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Adidas

    35.1%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Nike

    35.1%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Puma

    15.7%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  4. 4.Gymshark

    5.8%

    Held 4th. 3.4M estimated branded searches, +0.18% vs prior month. Share -0.2 points.

  5. Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Reebok

    2.6%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among gym bags worldwide?

Adidas and Nike share the highest estimated Share of Search among gym bags worldwide, at 35.1% in August 2026.

Global gym bags, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas30.9% → 35.1%36.1%Jul 202628.1%Jan 20262nd → 1st
Nike37.9% → 35.1%42.2%Jan 202632.6%May 20261st → 2nd
Puma13.9% → 15.7%21.7%May 202611.3%Nov 20253rd
Gymshark6.3% → 5.8%11.4%Nov 20255.4%May 20265th → 4th
Under Armour7.6% → 5.8%7.7%Dec 20255.3%May 20264th → 5th
Reebok3.4% → 2.6%3.4%Oct 20252.4%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym bags worldwide increased from 30.9% to 35.1%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym bags worldwide decreased from 37.9% to 35.1%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among gym bags worldwide increased from 13.9% to 15.7%.
  • Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among gym bags worldwide decreased from 6.3% to 5.8%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym bags worldwide decreased from 7.6% to 5.8%.
  • Across the 11 months ending August 2026, Reebok’s estimated Share of Search among gym bags worldwide decreased from 3.4% to 2.6%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among gym bags worldwide peaked at 36.1% in July 2026 and was lowest at 28.1% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym bags worldwide peaked at 42.2% in January 2026 and was lowest at 32.6% in May 2026.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among gym bags worldwide peaked at 21.7% in May 2026 and was lowest at 11.3% in November 2025.
  • Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among gym bags worldwide peaked at 11.4% in November 2025 and was lowest at 5.4% in May 2026.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym bags worldwide peaked at 7.7% in December 2025 and was lowest at 5.3% in May 2026.
  • Across the 11 months ending August 2026, Reebok’s estimated Share of Search among gym bags worldwide peaked at 3.4% in October 2025 and was lowest at 2.4% in May 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among gym bags worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among gym bags worldwide.
  • Across the 11 months ending August 2026, Gymshark rose from 5th to 4th among gym bags worldwide.
  • Across the 11 months ending August 2026, Under Armour fell from 4th to 5th among gym bags worldwide.

How did search popularity change for gym bags worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among gym bags worldwide, from 13.2% to 15.7%.

  2. In August 2026, Adidas lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.

  3. In August 2026, Nike lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  5. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How the Brand Demand Index is measured

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