Brandwave

How popular isReebok in search?

In August 2026, there were an estimated 1.5M branded searches for Reebok worldwide which is down 18% over the last 11 months. Reebok holds 2.6% estimated Share of Search among gym bags worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas35.1%
  2. Nike35.1%
  3. Puma15.7%
  4. Gymshark5.8%
  5. Under Armour5.8%
  6. Reebok2.6%
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Which gym bags compete with Reebok?

Reebok against gym bags worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Gymshark, Under Armour, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaGymsharkUnder ArmourReebok
Oct 202530.9%37.9%13.9%6.3%7.6%3.4%
Nov 202530.8%37.6%11.3%11.4%6.2%2.8%
Dec 202531.5%38.5%11.6%7.9%7.7%2.8%
Jan 202628.1%42.2%12.7%7%6.9%3.1%
Feb 202631.5%38.7%14.2%6.5%6.3%2.8%
Mar 202631.6%38.6%14.2%6.4%6.3%2.8%
Apr 202630.1%37%16.6%7.5%6.1%2.7%
May 202632.6%32.6%21.7%5.4%5.3%2.4%
Jun 202635.6%35.6%13.1%7.2%5.9%2.6%
Jul 202636.1%36.1%13.2%6%5.9%2.7%
Aug 202635.1%35.1%15.7%5.8%5.8%2.6%
Sep 2026——————

  1. 1.Adidas

    35.1%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Nike

    35.1%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Puma

    15.7%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  4. 4.Gymshark

    5.8%

    Held 4th. 3.4M estimated branded searches, +0.18% vs prior month. Share -0.2 points.

  5. 5.Under Armour

    5.8%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Reebok

    2.6%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Reebok and its closest rivals

Every comparison with Reebok

How has branded search demand for Reebok changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reebok worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Reebok’s estimated Share of Search among gym bags worldwide decreased from 3.4% to 2.6%.
  • Across the 11 months ending August 2026, Reebok’s estimated Share of Search among gym bags worldwide peaked at 3.4% in October 2025 and was lowest at 2.4% in May 2026.

How did search popularity change for gym bags worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among gym bags worldwide, from 13.2% to 15.7%.

  2. In August 2026, Adidas lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.

  3. In August 2026, Nike lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  5. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Reebok compete?

Reebok is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers6th of 62%Show ranking
Sneaker brands5th of 52.3%Show ranking
Gym bags6th of 62.6%Shown above
Gym shoes4th of 63.3%Show ranking

How is Reebok measured?

Brandwave collects information about searches that people make online using Reebok’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reebok

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How the Brand Demand Index is measured

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