Brandwave

How popular isNike in search?

In August 2026, there were an estimated 20.4M branded searches for Nike worldwide which held steady over the last 11 months. Nike holds 31.4% estimated Share of Search among sneaker brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas31.4%
  2. Nike31.4%
  3. New Balance20.9%
  4. Puma14.1%
  5. Reebok2.3%
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Which sneaker brands compete with Nike?

Nike against sneaker brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma, Reebok. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaReebok
Oct 202527.7%34.1%22.7%12.5%3.1%
Nov 202529.9%36.5%19.9%11%2.7%
Dec 202529.9%36.5%19.9%11%2.7%
Jan 202626.8%40.2%17.9%12.1%3%
Feb 202629.1%35.7%19.4%13.1%2.6%
Mar 202629.2%35.6%19.5%13.1%2.6%
Apr 202627.1%33.3%22.2%14.9%2.4%
May 202630.4%30.4%16.6%20.3%2.2%
Jun 202633.5%33.5%18.2%12.3%2.5%
Jul 202633.5%33.5%18.2%12.3%2.5%
Aug 202631.4%31.4%20.9%14.1%2.3%
Sep 2026—————

  1. 1.Adidas

    31.4%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Nike

    31.4%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.New Balance

    20.9%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.7 points.

  4. 4.Puma

    14.1%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Reebok

    2.3%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Nike and its closest rivals

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands worldwide decreased from 34.1% to 31.4%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands worldwide peaked at 40.2% in January 2026 and was lowest at 30.4% in May 2026.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sneaker brands worldwide.

How did search popularity change for sneaker brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%.

  2. In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%.

  3. In August 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.

  4. In August 2026, Nike lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.

  5. Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Nike compete?

Nike is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball shoe brands2nd of 530.5%Show ranking
Sneaker brands2nd of 531.4%Shown above
Football boot brands2nd of 531.5%Show ranking
Sports bra brands2nd of 536.8%Show ranking
Netball shoe brands2nd of 537%Show ranking
Sports bag brands2nd of 538.3%Show ranking
Rugby boot brands2nd of 539.3%Show ranking
Football brands2nd of 540.8%Show ranking
Kids shoe brands2nd of 547.5%Show ranking
Jump rope brands2nd of 549.8%Show ranking
Gym clothing brands1st of 551.8%Show ranking
Basketball brands1st of 596.8%Show ranking
Swimming goggles1st of 697.7%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nike

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How the Brand Demand Index is measured

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