JadeYoga vs Nike:Which is more popular?
In September 2026, JadeYoga had more branded searches than Nike among yoga mat brands worldwide. JadeYoga had about 5,400 branded searches, while Nike had 2,570. JadeYoga made up 4.8% of all yoga mat brand searches we track, and Nike accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, JadeYoga appeared in three of the five answers and Nike in none.
Who do people search for more?
JadeYoga, about 2 searches for every 1 for Nike
Who does AI mention more?
JadeYoga, mentioned in 3 of 5 answers, Nike in 0
Who does AI recommend more?
JadeYoga, the only one of the two named
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JadeYoga was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nike did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy?”
Asked ChatGPT
“What are the best yoga mat brands?”
Asked ChatGPT
“What's the best yoga mat brand for home workouts?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is JadeYoga or Nike more popular in search?
This chart shows how often people search Google for JadeYoga and Nike by name. Each line represents a brand's share of searches for all eight yoga mat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for JadeYoga, Nike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Manduka | Liforme | Gaiam | JadeYoga | Adidas | Nike | BalanceFrom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 13.2% | 10.9% | 4.8% | 2.3% | 2.7% | 0.23% |
| Nov 2025 | 37.8% | 30.8% | 13.8% | 9.2% | 4.1% | 1.9% | 2.4% | 0.03% |
| Dec 2025 | 43% | 23.4% | 10.5% | 15.7% | 3.8% | 1.8% | 1.8% | 0.02% |
| Jan 2026 | 35.5% | 23.6% | 8.6% | 23.8% | 3.9% | 2.2% | 2.3% | 0.1% |
| Feb 2026 | 35% | 23.3% | 10.4% | 23.6% | 3.8% | 1.8% | 2.2% | 0.02% |
| Mar 2026 | 32.4% | 26.4% | 11.8% | 21.9% | 3.5% | 2% | 2% | 0.03% |
| Apr 2026 | 29.4% | 24% | 10.7% | 27.2% | 3.9% | 2.2% | 2.2% | 0.28% |
| May 2026 | 31.7% | 31.6% | 11.5% | 16.4% | 4.2% | 2.4% | 2% | 0.25% |
| Jun 2026 | 32.7% | 32.6% | 11.9% | 14.6% | 3.5% | 2.4% | 2.1% | 0.06% |
| Jul 2026 | 33.6% | 33.5% | 12.2% | 12.3% | 3.6% | 2.5% | 2.1% | 0.12% |
| Aug 2026 | 33.3% | 33.2% | 12.1% | 12.2% | 4.4% | 2.5% | 2.1% | 0.07% |
| Sep 2026 | 36.4% | 29.6% | 13.2% | 10.9% | 4.8% | 2.7% | 2.3% | 0.08% |
Nike sells other things too, so only its searches that name this product count here, like “nike yoga mat”.
How has the JadeYoga and Nike comparison changed over the last 12 months?
3 findings
- JadeYoga was ahead of Nike in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands worldwide held steady at 4.8%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Nike’s share of searches among yoga mat brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 3K to 2.6K.
How did search popularity change for yoga mat brands worldwide in September 2026?
2 changes
JadeYoga’s share of searches among yoga mat brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.
Estimated monthly branded searches for Nike worldwide fell 15.5% over 12 measured months, from 3K to 2.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using JadeYoga’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoga mat brands
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