Brandwave

How popular isLululemon in search?

In August 2026, there were an estimated 11.1M branded searches for Lululemon worldwide which is down 18.4% over the last 11 months. Lululemon holds 99.3% estimated Share of Search among yoga mat brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lululemon99.3%
  2. Manduka0.36%
  3. Gaiam0.16%
  4. Liforme0.13%
  5. JadeYoga0.05%
Lululemon website (opens in a new tab)

Follow Lululemon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which yoga mat brands compete with Lululemon?

Lululemon against yoga mat brands worldwide, by month

Share of Search by month for Lululemon. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonMandukaGaiamLiformeJadeYoga
Oct 202599.5%0.24%0.11%0.11%0.04%
Nov 202599.5%0.24%0.09%0.11%0.03%
Dec 202599.6%0.2%0.09%0.09%0.03%
Jan 202699.4%0.3%0.13%0.11%0.05%
Feb 202699.4%0.3%0.13%0.13%0.05%
Mar 202699.3%0.36%0.16%0.16%0.05%
Apr 202699.4%0.3%0.16%0.13%0.05%
May 202699.3%0.36%0.16%0.13%0.05%
Jun 202699.3%0.36%0.16%0.13%0.04%
Jul 202699.3%0.36%0.16%0.13%0.04%
Aug 202699.3%0.36%0.16%0.13%0.05%
Sep 2026—————

  1. 1.Lululemon

    99.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Manduka

    0.36%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gaiam

    0.16%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Liforme

    0.13%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JadeYoga

    0.05%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Lululemon and its closest rivals

How has branded search demand for Lululemon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lululemon worldwide fell from 13.6M to 11.1M.
  • Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among yoga mat brands worldwide held steady, from 99.5% to 99.3%.

How did search popularity change for yoga mat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

Where does Lululemon compete?

Lululemon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports bra brands3rd of 520%Show ranking
Exercise mats3rd of 621.4%Show ranking
Leggings2nd of 628%Show ranking
Gym clothing brands2nd of 528.2%Show ranking
Yoga mat brands1st of 599.3%Shown above

How is Lululemon measured?

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lululemon

Do you work for Lululemon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lululemon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free