Liforme vs Lululemon:Which is more popular by branded search?
In August 2026, Lululemon had more branded searches than Liforme among yoga mat brands worldwide. Lululemon was estimated to have 11.1M branded searches compared to Liforme’s 14.8K, and held a 99.3% Share of Search versus Liforme’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Liforme or Lululemon?
Compare the yoga mat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lululemon, Liforme. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Manduka | Gaiam | Liforme | JadeYoga |
|---|---|---|---|---|---|
| Oct 2025 | 99.5% | 0.24% | 0.11% | 0.11% | 0.04% |
| Nov 2025 | 99.5% | 0.24% | 0.09% | 0.11% | 0.03% |
| Dec 2025 | 99.6% | 0.2% | 0.09% | 0.09% | 0.03% |
| Jan 2026 | 99.4% | 0.3% | 0.13% | 0.11% | 0.05% |
| Feb 2026 | 99.4% | 0.3% | 0.13% | 0.13% | 0.05% |
| Mar 2026 | 99.3% | 0.36% | 0.16% | 0.16% | 0.05% |
| Apr 2026 | 99.4% | 0.3% | 0.16% | 0.13% | 0.05% |
| May 2026 | 99.3% | 0.36% | 0.16% | 0.13% | 0.05% |
| Jun 2026 | 99.3% | 0.36% | 0.16% | 0.13% | 0.04% |
| Jul 2026 | 99.3% | 0.36% | 0.16% | 0.13% | 0.04% |
| Aug 2026 | 99.3% | 0.36% | 0.16% | 0.13% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Liforme and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Liforme in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga mat brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among yoga mat brands worldwide moved from 99.5% to 99.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for yoga mat brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liforme’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.