Brandwave

How popular isLiforme in search?

In August 2026, there were an estimated 14.8K branded searches for Liforme worldwide which held steady over the last 11 months. Liforme holds 0.13% estimated Share of Search among yoga mat brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lululemon99.3%
  2. Manduka0.36%
  3. Gaiam0.16%
  4. Liforme0.13%
  5. JadeYoga0.05%
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Which yoga mat brands compete with Liforme?

Liforme against yoga mat brands worldwide, by month

Share of Search by month for Lululemon, Liforme. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonMandukaGaiamLiformeJadeYoga
Oct 202599.5%0.24%0.11%0.11%0.04%
Nov 202599.5%0.24%0.09%0.11%0.03%
Dec 202599.6%0.2%0.09%0.09%0.03%
Jan 202699.4%0.3%0.13%0.11%0.05%
Feb 202699.4%0.3%0.13%0.13%0.05%
Mar 202699.3%0.36%0.16%0.16%0.05%
Apr 202699.4%0.3%0.16%0.13%0.05%
May 202699.3%0.36%0.16%0.13%0.05%
Jun 202699.3%0.36%0.16%0.13%0.04%
Jul 202699.3%0.36%0.16%0.13%0.04%
Aug 202699.3%0.36%0.16%0.13%0.05%
Sep 2026—————

  1. 1.Lululemon

    99.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Manduka

    0.36%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gaiam

    0.16%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Liforme

    0.13%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JadeYoga

    0.05%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Liforme and its closest rivals

How has branded search demand for Liforme changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Liforme worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Liforme’s estimated Share of Search among yoga mat brands worldwide held steady, from 0.11% to 0.13%.

How did search popularity change for yoga mat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

Where does Liforme compete?

Liforme is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Yoga mat brands4th of 50.13%Shown above
Yoga block brands3rd of 519.8%Show ranking

How is Liforme measured?

Brandwave collects information about searches that people make online using Liforme’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • liforme

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How the Brand Demand Index is measured

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