How popular isAdidas?
In September 2026, people searched for Adidas by name about 23.9 million times worldwide, a 5.8% decrease from the previous year. These searches made up 2.7% of all global yoga mat brand searches, placing Adidas sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about yoga mat brands, Adidas did not appear in any of the answers.
Adidas is the sixth most searched of 8 competitors and not listed in any AI answer.
LululemonShare of searches 36.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MandukaShare of searches 29.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LiformeShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- GaiamShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AdidasShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy?”
Asked ChatGPT
“What are the best yoga mat brands?”
Asked ChatGPT
“What's the best yoga mat brand for home workouts?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which yoga mat brands compete with Adidas?
Share of searches by month for Lululemon, Manduka, Liforme, Gaiam, JadeYoga, Adidas, Nike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Manduka | Liforme | Gaiam | JadeYoga | Adidas | Nike | BalanceFrom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 13.2% | 10.9% | 4.8% | 2.3% | 2.7% | 0.23% |
| Nov 2025 | 37.8% | 30.8% | 13.8% | 9.2% | 4.1% | 1.9% | 2.4% | 0.03% |
| Dec 2025 | 43% | 23.4% | 10.5% | 15.7% | 3.8% | 1.8% | 1.8% | 0.02% |
| Jan 2026 | 35.5% | 23.6% | 8.6% | 23.8% | 3.9% | 2.2% | 2.3% | 0.1% |
| Feb 2026 | 35% | 23.3% | 10.4% | 23.6% | 3.8% | 1.8% | 2.2% | 0.02% |
| Mar 2026 | 32.4% | 26.4% | 11.8% | 21.9% | 3.5% | 2% | 2% | 0.03% |
| Apr 2026 | 29.4% | 24% | 10.7% | 27.2% | 3.9% | 2.2% | 2.2% | 0.28% |
| May 2026 | 31.7% | 31.6% | 11.5% | 16.4% | 4.2% | 2.4% | 2% | 0.25% |
| Jun 2026 | 32.7% | 32.6% | 11.9% | 14.6% | 3.5% | 2.4% | 2.1% | 0.06% |
| Jul 2026 | 33.6% | 33.5% | 12.2% | 12.3% | 3.6% | 2.5% | 2.1% | 0.12% |
| Aug 2026 | 33.3% | 33.2% | 12.1% | 12.2% | 4.4% | 2.5% | 2.1% | 0.07% |
| Sep 2026 | 36.4% | 29.6% | 13.2% | 10.9% | 4.8% | 2.7% | 2.3% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 40.6K | -0.07% | +3 points | |
| 2, held 2nd | 29.6% | 33.1K | -18.3% | -3.6 points | |
| 3, moved from 4th to 3rd | 13.2% | 14.8K | 0% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.9% | 12.2K | -18.2% | -1.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.8% | 5.4K | 0% | +0.4 points | |
| 6, held 6th | 2.7% | 3K | -2.3% | +0.2 points | |
| 7, held 7th | 2.3% | 2.6K | 0% | +0.2 points | |
| 8, held 8th | 0.08% | 90 | 0% | 0 points |
36.4%
Held 1st. 40.6K estimated branded searches, -0.07% vs prior month. Share +3 points.
2.
Manduka29.6%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.6 points.
3.
Liforme13.2%
Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.Gaiam
10.9%
Moved from 3rd to 4th. 12.2K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
5.
JadeYoga4.8%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Adidas2.7%
Held 6th. 3K estimated branded searches, -2.3% vs prior month. Share +0.2 points.
7.
Nike2.3%
Held 7th. 2.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.08%
Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Adidas, Lululemon and 3 other brands sell other things too, so only their searches that name this product count here, like “adidas yoga mat”.
Compare popularity between Adidas and its closest rivals
Every comparison with Adidas
62 comparisons
- Adidas vs Nike
- Adidas vs Salomon
- Adidas vs HOKA
- Adidas vs New Balance
- Adidas vs Puma
- Adidas vs Converse
- Adidas vs ASICS
- Adidas vs Skechers
- Adidas vs Vans
- Adidas vs Reebok
- Adidas vs Stride Rite
- Adidas vs Allbirds
- Adidas vs Bobux
- Adidas vs Crocs
- Adidas vs Bullpadel
- Adidas vs Nox
- Adidas vs Babolat
- Adidas vs Inov-8
- Adidas vs Mizuno
- Adidas vs Joma
- Adidas vs Ten Little
- Adidas vs Head
- Adidas vs Clarks
- Adidas vs Ecco
- Adidas vs etnies
- Adidas vs Wilson
- Adidas vs Gymshark
- Adidas vs Canterbury
- Adidas vs Galvin Green
- Adidas vs Greyson Clothiers
- Adidas vs Holderness & Bourne
- Adidas vs J.Lindeberg
- Adidas vs Johnnie-O
- Adidas vs Lululemon
- Adidas vs Malbon Golf
- Adidas vs Peter Millar
- Adidas vs Redvanly
- Adidas vs Rhoback
- Adidas vs TravisMathew
- Adidas vs Under Armour
- Adidas vs Mitre
- Adidas vs FootJoy
- Adidas vs NoBull
- Adidas vs Gaiam
- Adidas vs JadeYoga
- Adidas vs Liforme
- Adidas vs Manduka
- Adidas vs Brooks
- Adidas vs Kookaburra
- Adidas vs Select
- Adidas vs DVS
- Adidas vs Enell
- Adidas vs Yonex
- Adidas vs Gray-Nicolls
- Adidas vs Payntr
- Adidas vs Uhlsport
- Adidas vs Crossrope
- Adidas vs Rogue Fitness
- Adidas vs Rush Athletics
- Adidas vs WOD Nation
- Adidas vs BalanceFrom
- Adidas vs Victoria's Secret
How has branded search demand for Adidas changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 25.4M to 23.9M.
- Across the 12 months ending September 2026, Adidas rose from 7th to 6th among yoga mat brands worldwide.
How did search popularity change for yoga mat brands worldwide in September 2026?
6 changes
In September 2026, Liforme overtook Gaiam to rank 3rd among yoga mat brands worldwide, with 13.2% of the searches.
In September 2026, Lululemon gained share of searches among yoga mat brands worldwide, from 33.3% to 36.4%.
In September 2026, Manduka lost share of searches among yoga mat brands worldwide, from 33.2% to 29.6%.
In September 2026, Gaiam lost share of searches among yoga mat brands worldwide, from 12.2% to 10.9%.
JadeYoga’s share of searches among yoga mat brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.8% in September 2026.
Estimated monthly branded searches for Adidas worldwide rose 19.7% over 12 measured months, from 2.5K to 3K in September 2026.
How are Adidas’ branded searches counted?
49 search terms
Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adidas
- adidas activewear
- adidas baseball cleat
- adidas basketball shoe
- adidas basketball shoes
- adidas campus
- adidas casual shoe
- adidas cricket shoe
- adidas cricket shoes
- adidas cross training shoes
- adidas cycling jersey
- adidas exercise mat
- adidas football
- adidas football boot
- adidas football cleat
- adidas futsal
- adidas futsal shoes
- adidas golf apparel
- adidas golf shoe
- adidas golf shoes
- adidas gym bag
- adidas gym shoe
- adidas gym shoes
- adidas indoor soccer shoe
- adidas indoor soccer shoes
- adidas jump rope
- adidas kids shoes
- adidas long sleeve jersey
- adidas netball shoe
- adidas padel
- adidas padel racket
- adidas padel racquet
- adidas rugby boot
- adidas samba
- adidas shoes
- adidas skate shoe
- adidas skate shoes
- adidas sneaker
- adidas sneakers
- adidas spezial
1–40 of 49
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Where does Adidas compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 2nd of 12 | 13.6% | Show ranking |
| Golf clothing brands | 14th of 15 | 0.59% | Show ranking |
| Gym shoes | 3rd of 6 | 5.7% | Show ranking |
| Kids shoe brands | 3rd of 8 | 12.3% | Show ranking |
| Golf shoe brands | 3rd of 6 | 16.9% | Show ranking |
| Football boot brands | 2nd of 6 | 26.5% | Show ranking |
| Basketball shoe brands | 2nd of 5 | 21.8% | Show ranking |
| Padel racket brands | 3rd of 7 | 17.3% | Show ranking |
| Skate shoes brands | 3rd of 7 | 14.2% | Show ranking |
| Indoor soccer shoes brands | 3rd of 5 | 20.7% | Show ranking |
| Yoga mat brands | 6th of 8 | 2.7% | Shown above |
| Football brands | 2nd of 6 | 36.3% | Show ranking |
| Sports bra brands | 4th of 7 | 10.9% | Show ranking |
| Football cleats brands | 2nd of 4 | 23% | Show ranking |
| Gym bags | 3rd of 6 | 16.9% | Show ranking |
| Cricket shoes | 1st of 7 | 28.7% | Show ranking |
| Turf shoes brands | 3rd of 4 | 25.5% | Show ranking |
| Baseball cleats brands | 3rd of 4 | 23.4% | Show ranking |
| Rugby boot brands | 1st of 5 | 30.2% | Show ranking |
| Sports bag brands | 2nd of 5 | 32.4% | Show ranking |
| Netball shoe brands | 2nd of 4 | 18.4% | Show ranking |
| Jump rope brands | 6th of 6 | 3.3% | Show ranking |
Is Adidas your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.