Brandwave

How popular isAdidas in search?

In August 2026, there were an estimated 20.4M branded searches for Adidas worldwide which is up 22.9% over the last 11 months. Adidas holds 49.8% estimated Share of Search among jump rope brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas49.8%
  2. Nike49.8%
  3. Rogue Fitness0.33%
  4. Crossrope0.02%
  5. Rush Athletics<0.01%
Adidas website (opens in a new tab)

Follow Adidas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which jump rope brands compete with Adidas?

Adidas against jump rope brands worldwide, by month

Share of Search by month for Adidas, Nike. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeRogue FitnessCrossropeRush Athletics
Oct 202544.7%55%0.3%0.03%<0.01%
Nov 202544.9%54.8%0.3%0.03%<0.01%
Dec 202544.9%54.8%0.3%0.03%<0.01%
Jan 202639.9%59.8%0.32%0.04%<0.01%
Feb 202644.7%55%0.3%0.03%<0.01%
Mar 202644.9%54.8%0.3%0.03%<0.01%
Apr 202644.7%54.9%0.36%0.03%<0.01%
May 202649.8%49.8%0.33%0.03%<0.01%
Jun 202649.8%49.8%0.33%0.03%<0.01%
Jul 202649.8%49.8%0.33%0.02%<0.01%
Aug 202649.8%49.8%0.33%0.02%<0.01%
Sep 2026—————

  1. 1.Adidas

    49.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    49.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rogue Fitness

    0.33%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Crossrope

    0.02%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rush Athletics

    <0.01%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adidas and its closest rivals

How has branded search demand for Adidas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adidas worldwide rose from 16.6M to 20.4M.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among jump rope brands worldwide increased from 44.7% to 49.8%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among jump rope brands worldwide peaked at 49.8% in July 2026 and was lowest at 39.9% in January 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among jump rope brands worldwide.

How did search popularity change for jump rope brands worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Rogue Fitness worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  3. Estimated monthly branded searches for Crossrope worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Adidas compete?

Adidas is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers1st of 627.3%Show ranking
Basketball shoe brands1st of 530.5%Show ranking
Sneaker brands1st of 531.4%Show ranking
Football boot brands1st of 531.5%Show ranking
Gym bags1st of 635.1%Show ranking
Golf shoes1st of 636.2%Show ranking
Sports bra brands1st of 536.8%Show ranking
Netball shoe brands1st of 537%Show ranking
Sports bag brands1st of 538.3%Show ranking
Cricket shoes1st of 638.5%Show ranking
Exercise mats1st of 639.3%Show ranking
Rugby boot brands1st of 539.3%Show ranking
Footballs1st of 640.8%Show ranking
Football brands1st of 540.8%Show ranking
Gym shoes1st of 644.5%Show ranking
Kids shoe brands1st of 547.5%Show ranking
Jump rope brands1st of 549.8%Shown above

How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adidas

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Adidas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free