Brandwave

How popular isAdidas in search?

In September 2026, people searched for Adidas by name about 21.9 million times worldwide, a 6.2% decrease from the previous year. These searches made up 5.7% of all global padel racket brand searches, placing Adidas sixth out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Yonex47.3%
  2. Babolat21.2%
  3. Bullpadel11.6%
  4. Head7.3%
  5. Nox5.8%
  6. Adidas5.7%
  7. Wilson1%
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Which padel racket brands compete with Adidas?

Adidas against padel racket brands worldwide, by month

Share of searches by month for Yonex, Babolat, Bullpadel, Head, Nox, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatBullpadelHeadNoxAdidasWilson
Oct 202552.5%19.2%10.6%5.9%4.9%5.7%1.2%
Nov 202545.9%20.6%13.7%6.9%5.6%6.1%1.2%
Dec 202554.6%16.4%11%5.8%4.5%6.7%0.98%
Jan 202653.7%19.7%8.8%6.6%4.4%5.9%0.97%
Feb 202654.1%19.8%8.9%6.1%4.5%5.3%1.2%
Mar 202647.2%21.1%11.6%7.6%5.2%6.3%1%
Apr 202648.1%21.6%9.7%8.4%5.3%5.9%1.1%
May 202647.3%21.2%11.6%7.9%5.2%5.8%1%
Jun 202649.2%22.1%9.9%7.9%4.4%5.4%1.1%
Jul 202652.3%19.2%8.6%9.1%4.7%5.1%0.94%
Aug 202651%18.7%10.2%7.8%5%6.1%1.1%
Sep 202647.3%21.2%11.6%7.3%5.8%5.7%1%

  1. 1.Yonex

    47.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Babolat

    21.2%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  3. 3.Bullpadel

    11.6%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Head

    7.3%

    Held 4th. 56.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nox

    5.8%

    Moved from 6th to 5th. 45.2K estimated branded searches, +24.9% vs prior month. Share +0.8 points.

  6. 6.Adidas

    5.7%

    Moved from 5th to 6th. 44.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Wilson

    1%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Adidas and its closest rivals

Every comparison with Adidas

64 comparisons

How has branded search demand for Adidas changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 23.3M to 21.9M.
  • Across the 12 months ending September 2026, Adidas’ share of searches among padel racket brands worldwide peaked at 6.7% in December 2025 and was lowest at 5.1% in July 2026.
  • Across the 12 months ending September 2026, Adidas fell from 5th to 6th among padel racket brands worldwide.

How did search popularity change for padel racket brands worldwide in September 2026?

6 changes

  1. In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.

  2. In September 2026, Babolat gained share of searches among padel racket brands worldwide, from 18.7% to 21.2%.

  3. In September 2026, Bullpadel gained share of searches among padel racket brands worldwide, from 10.2% to 11.6%.

  4. In September 2026, Yonex lost share of searches among padel racket brands worldwide, from 51% to 47.3%.

  5. In September 2026, Head lost share of searches among padel racket brands worldwide, from 7.8% to 7.3%.

  6. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Adidas’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas campus
  • adidas cycling jersey
  • adidas padel
  • adidas padel racket
  • adidas samba
  • adidas spezial

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How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1223.4%Show ranking
Casual shoes brands2nd of 825.6%Show ranking
Kids shoe brands2nd of 1030.1%Show ranking
Skate shoes brands2nd of 730.4%Show ranking
Football boot brands2nd of 630.7%Show ranking
Basketball shoe brands2nd of 531.2%Show ranking
Activewear brands2nd of 1332.7%Show ranking
Rugby boot brands2nd of 733.8%Show ranking
Gym bags2nd of 634%Show ranking
Golf shoe brands2nd of 635.3%Show ranking
Sports bra brands2nd of 735.9%Show ranking
Baseball cleats brands2nd of 436%Show ranking
Football cleats brands2nd of 436%Show ranking
Turf shoes brands2nd of 436%Show ranking
Sports bag brands2nd of 537.1%Show ranking
Exercise mats2nd of 638.1%Show ranking
Indoor soccer shoes brands2nd of 538.2%Show ranking
Netball shoe brands2nd of 538.4%Show ranking
Footballs2nd of 639.3%Show ranking
Football brands2nd of 539.3%Show ranking
Gym shoes2nd of 642.2%Show ranking
Cricket shoes1st of 744.5%Show ranking
Jump rope brands2nd of 647.2%Show ranking
Padel racket brands6th of 75.7%Shown above
Long sleeve jersey brands5th of 50.2%Show ranking
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