Brandwave

Kids shoe brands:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among kids shoe brands worldwide, at 47.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas47.5%
  2. Nike47.5%
  3. Clarks4.3%
  4. Tarte0.57%
  5. Bobux0.09%

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Share of SearchLeaderboard

Compare the children's shoe brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, Clarks. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeClarksTarteBobux
Oct 202542.7%52.4%3.9%0.95%0.13%
Nov 202543.2%52.8%3.2%0.78%0.09%
Dec 202543.2%52.7%3.2%0.78%0.09%
Jan 202638.3%57.5%3.5%0.69%0.09%
Feb 202643%52.9%3.2%0.78%0.11%
Mar 202643.3%52.8%3.2%0.64%0.1%
Apr 202642.8%52.6%3.9%0.52%0.13%
May 202647.4%47.4%3.5%1.6%0.12%
Jun 202647.9%47.9%3.5%0.58%0.1%
Jul 202647.9%47.9%3.5%0.58%0.1%
Aug 202647.5%47.5%4.3%0.57%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adidas

    47.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Nike

    47.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Clarks

    4.3%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Tarte

    0.57%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bobux

    0.09%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among kids shoe brands worldwide?

Adidas and Nike share the highest estimated Share of Search among kids shoe brands worldwide, at 47.5% in August 2026.

Global kids shoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas42.7% → 47.5%47.9%Jun 202638.3%Jan 20262nd → 1st
Nike52.4% → 47.5%57.5%Jan 202647.4%May 20261st → 2nd
Clarks3.9% → 4.3%4.3%Aug 20263.2%Feb 20263rd
Tarte0.95% → 0.57%1.6%May 20260.52%Apr 20264th
Bobux0.13% → 0.09%0.13%Apr 20260.09%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide increased from 42.7% to 47.5%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among kids shoe brands worldwide decreased from 52.4% to 47.5%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide peaked at 47.9% in June 2026 and was lowest at 38.3% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among kids shoe brands worldwide peaked at 57.5% in January 2026 and was lowest at 47.4% in May 2026.
  • Across the 11 months ending August 2026, Clarks’ estimated Share of Search among kids shoe brands worldwide peaked at 4.3% in August 2026 and was lowest at 3.2% in February 2026.
  • Across the 11 months ending August 2026, Tarte’s estimated Share of Search among kids shoe brands worldwide peaked at 1.6% in May 2026 and was lowest at 0.52% in April 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among kids shoe brands worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among kids shoe brands worldwide.
  • Across the 11 months ending August 2026, Clarks, Tarte and Bobux held steady: their estimated Share of Search among kids shoe brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for kids shoe brands worldwide in August 2026?

  1. In August 2026, Clarks gained estimated Share of Search among kids shoe brands worldwide, from 3.5% to 4.3%.

  2. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  3. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  4. Estimated monthly branded searches for Bobux worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How the Brand Demand Index is measured

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