Brandwave

How popular isCrocs in search?

In September 2026, people searched for Crocs by name about 7.5 million times worldwide, about the same as the previous year. These searches made up 10.3% of all global kids shoe brand searches, placing Crocs fourth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Nike33.5%
  2. Adidas30.1%
  3. New Balance15.3%
  4. Crocs10.3%
  5. Skechers8.4%
  6. Clarks2.1%
  7. Stride Rite0.12%
  8. Bobux0.07%
  9. Ten Little0.04%
  10. KEEN0.02%
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Which kids shoe brands compete with Crocs?

Crocs against kids shoe brands worldwide, by month

Share of searches by month for Nike, Adidas, New Balance, Crocs, Skechers, Clarks. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceCrocsSkechersClarksStride RiteBobuxTen LittleKEEN
Oct 202532.3%30.2%17.6%9.7%7.9%1.9%0.14%0.06%0.03%0.02%
Nov 202534.6%31.4%16%8.8%7.2%1.8%0.11%0.05%0.02%0.01%
Dec 202534.7%30.9%15.3%10.3%6.9%1.7%0.08%0.05%0.02%0.02%
Jan 202638.3%28.9%14.6%8%8%2%0.1%0.05%0.02%0.02%
Feb 202634.9%31.3%15.9%8.8%7.2%1.7%0.13%0.06%0.04%0.02%
Mar 202634.1%31.2%15.4%10.4%6.9%1.7%0.12%0.06%0.04%0.02%
Apr 202631.5%29.4%17.4%11.7%7.8%1.9%0.14%0.06%0.03%0.02%
May 202630.5%33%13.8%11.3%9.3%1.9%0.11%0.06%0.03%0.02%
Jun 202630.6%31.7%14%14%7.7%1.9%0.09%0.05%0.03%0.02%
Jul 202631%32.7%14%14%6.3%1.9%0.11%0.05%0.03%0.02%
Aug 202630.3%32.2%16.5%11.1%7.4%2.2%0.11%0.05%0.03%0.02%
Sep 202633.5%30.1%15.3%10.3%8.4%2.1%0.12%0.07%0.04%0.02%

  1. 1.Nike

    33.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.2 points.

  2. 2.Adidas

    30.1%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.1 points.

  3. 3.New Balance

    15.3%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.Crocs

    10.3%

    Held 4th. 7.5M estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Skechers

    8.4%

    Held 5th. 6.1M estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Clarks

    2.1%

    Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.

  7. 7.Stride Rite

    0.12%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bobux

    0.07%

    Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.Ten Little

    0.04%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.KEEN

    0.02%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Crocs and its closest rivals

Every comparison with Crocs

20 comparisons

How has branded search demand for Crocs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crocs worldwide held steady at 7.5M.
  • Across the 12 months ending September 2026, Crocs’ share of searches among kids shoe brands worldwide increased from 9.7% to 10.3%.
  • Across the 12 months ending September 2026, Crocs’ share of searches among kids shoe brands worldwide peaked at 14% in June 2026 and was lowest at 8% in January 2026.

How did search popularity change for kids shoe brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among kids shoe brands worldwide, with 33.5% of the searches.

  2. In September 2026, Skechers gained share of searches among kids shoe brands worldwide, from 7.4% to 8.4%.

  3. In September 2026, Adidas lost share of searches among kids shoe brands worldwide, from 32.2% to 30.1%.

  4. In September 2026, New Balance lost share of searches among kids shoe brands worldwide, from 16.5% to 15.3%.

  5. In September 2026, Crocs lost share of searches among kids shoe brands worldwide, from 11.1% to 10.3%.

  6. Estimated monthly branded searches for Ten Little worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are Crocs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Crocs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crocs

Do you work for Crocs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Crocs compete?

Crocs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kids shoe brands4th of 1010.3%Shown above
Flip flop brands1st of 1247.3%Show ranking
Sandals1st of 748.8%Show ranking
Creator with pink hair and a pink jacket

Is Crocs your brand?

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