Brandwave

How popular isHavaianas in search?

In August 2026, there were an estimated 2.7M branded searches for Havaianas worldwide which is up 174% over the last 11 months. Havaianas holds 14% estimated Share of Search among sandals worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crocs46.7%
  2. Birkenstock38.2%
  3. Havaianas14%
  4. Reef0.69%
  5. Chaco0.38%
  6. Teva<0.01%
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Which sandals compete with Havaianas?

Havaianas against sandals worldwide, by month

Share of Search by month for Crocs, Birkenstock, Havaianas. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsBirkenstockHavaianasReefChacoTeva
Oct 202555.2%36.9%7.4%0.37%0.2%<0.01%
Nov 202553.2%35.7%10.7%0.29%0.16%<0.01%
Dec 202548.9%32.8%17.9%0.26%0.15%<0.01%
Jan 202653.2%35.5%10.6%0.43%0.24%<0.01%
Feb 202653%35.5%10.6%0.64%0.29%<0.01%
Mar 202654.7%36.6%7.3%0.99%0.36%<0.01%
Apr 202649.8%40.7%8.2%0.9%0.4%<0.01%
May 202643.8%43.8%10.7%1.2%0.53%<0.01%
Jun 202646.4%38.2%14%1%0.46%<0.01%
Jul 202646.4%38.2%14%0.84%0.46%<0.01%
Aug 202646.7%38.2%14%0.69%0.38%<0.01%
Sep 2026——————

  1. 1.Crocs

    46.7%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.

  2. 2.Birkenstock

    38.2%

    Held 2nd. 7.5M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Havaianas

    14%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Reef

    0.69%

    Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.

  5. 5.Chaco

    0.38%

    Held 5th. 74K estimated branded searches, -32.7% vs prior month. Share -0.1 points.

  6. 6.Teva

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Havaianas and its closest rivals

How has branded search demand for Havaianas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Havaianas worldwide rose from 1M to 2.7M.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide increased from 7.4% to 14%.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide peaked at 17.9% in December 2025 and was lowest at 7.3% in March 2026.

How did search popularity change for sandals worldwide in August 2026?

  1. Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026.

  2. Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026.

  4. Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026.

  5. Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.

  6. Estimated monthly branded searches for Teva worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

Where does Havaianas compete?

Havaianas is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sandals3rd of 614%Shown above
Flip flops2nd of 622.3%Show ranking

How is Havaianas measured?

Brandwave collects information about searches that people make online using Havaianas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • havaianas

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How the Brand Demand Index is measured

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