Brandwave

How popular isOOFOS?

In September 2026, people searched for OOFOS by name about 368,000 times worldwide, a 49.6% increase from the previous year. These searches made up 2.4% of all global sandal searches, placing OOFOS fourth out of seven sandals. When we asked both ChatGPT and Google AI Overviews about sandals, OOFOS appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

OOFOS is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. CrocsShare of searches 48.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. BirkenstockShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HavaianasShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. OOFOSShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ReefShare of searches 0.59%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top sandals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OOFOS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OOFOS is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birkenstock1st
  2. Reef2nd
  3. Teva3rd
  4. OOFOS4th
  5. Havaianas5th
  6. Crocs6th
  7. Chaco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OOFOS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crocs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chaco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sandals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which sandals compete with OOFOS?

OOFOS against sandals worldwide, by month

Share of searches by month for Crocs, Birkenstock, Havaianas, OOFOS. The figures are in the table below the chart.

View monthly share of searches table
MonthCrocsBirkenstockHavaianasOOFOSReefChacoTeva
Oct 202554.2%36.2%7.2%1.8%0.36%0.2%<0.01%
Nov 202552.3%35%10.5%1.7%0.28%0.16%<0.01%
Dec 202548.3%32.3%17.7%1.3%0.26%0.14%<0.01%
Jan 202652.1%34.8%10.4%2.1%0.42%0.23%<0.01%
Feb 202652.3%35%10.4%1.4%0.63%0.28%<0.01%
Mar 202653.9%36.1%7.2%1.5%0.97%0.36%<0.01%
Apr 202649%40.1%8%1.6%0.88%0.4%<0.01%
May 202643%43%10.5%1.7%1.2%0.52%<0.01%
Jun 202645.7%37.6%13.8%1.5%1%0.45%<0.01%
Jul 202645.7%37.7%13.8%1.5%0.83%0.45%<0.01%
Aug 202645.7%37.4%13.7%2.2%0.67%0.37%<0.01%
Sep 202648.8%40%8%2.4%0.59%0.26%<0.01%

  1. 1.Crocs

    48.8%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share +3.2 points.

  2. 2.Birkenstock

    40%

    Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share +2.6 points.

  3. 3.Havaianas

    8%

    Held 3rd. 1.2M estimated branded searches, -55.5% vs prior month. Share -5.7 points.

  4. 4.OOFOS

    2.4%

    Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  5. 5.Reef

    0.59%

    Held 5th. 90.5K estimated branded searches, -33% vs prior month. Share -0.1 points.

  6. 6.Chaco

    0.26%

    Held 6th. 40.5K estimated branded searches, -45.3% vs prior month. Share -0.1 points.

  7. 7.Teva

    <0.01%

    Held 7th. 40 estimated branded searches, +300% vs prior month. Share 0 points.

Compare popularity between OOFOS and its closest rivals

Every comparison with OOFOS

11 comparisons

How has branded search demand for OOFOS changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OOFOS worldwide rose from 246K to 368K.
  • Across the 12 months ending September 2026, OOFOS’s share of searches among sandals worldwide increased from 1.8% to 2.4%.
  • Across the 12 months ending September 2026, OOFOS’s share of searches among sandals worldwide peaked at 2.4% in September 2026 and was lowest at 1.3% in December 2025.

How did search popularity change for sandals worldwide in September 2026?

6 changes

  1. In September 2026, Crocs gained share of searches among sandals worldwide, from 45.7% to 48.8%.

  2. In September 2026, Birkenstock gained share of searches among sandals worldwide, from 37.4% to 40%.

  3. In September 2026, Havaianas lost share of searches among sandals worldwide, from 13.7% to 8%.

  4. OOFOS’s share of searches among sandals worldwide has gained ground for 3 months in a row, from 1.5% to 2.4% in September 2026.

  5. Estimated monthly branded searches for Reef worldwide rose 82.8% over 12 measured months, from 49.5K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Chaco worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

How are OOFOS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OOFOS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oofos

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How the Brand Demand Index is measured

Where does OOFOS compete?

OOFOS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Flip flop brands4th of 122.3%Show ranking
Sandals4th of 72.4%Shown above
Creator with pink hair and a pink jacket

Is OOFOS your brand?

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