Havaianas vs OOFOS:Which is more popular?
In September 2026, Havaianas had more branded searches than OOFOS among flip flop brands worldwide. Havaianas had about 1.2 million branded searches, while OOFOS had 368,000. Havaianas made up 7.7% of all flip flop brand searches we track, and OOFOS accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about flip flop brands, Havaianas appeared in three of the five answers and OOFOS in two. Havaianas and OOFOS were each mentioned first in two of the four answers that named either.
Who do people search for more?
Havaianas, about 3 searches for every 1 for OOFOS
Who does AI mention more?
Havaianas, mentioned in 3 of 5 answers, OOFOS in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top flip flop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Havaianas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OOFOS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Havaianas and OOFOS were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OluKai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archies4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Havaianas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birkenstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OOFOS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sanuk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flip flop brands
5 answers
Asked ChatGPT
“Which flip flop brand should I buy?”
Asked ChatGPT
“What are the best flip flop brands?”
Asked ChatGPT
“What's the best flip flop brand for summer casual wear?”
Searched Google, AI Overview
“best flip flops”
Searched Google, AI Overview
“sandals brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Havaianas or OOFOS more popular in search?
This chart shows how often people search Google for Havaianas and OOFOS by name. Each line represents a brand's share of searches for all 12 flip flop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Havaianas, OOFOS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | FitFlop | OluKai | Reef | Vionic | Sanuk | Ipanema | Archies | Teva |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 35.1% | 7% | 1.7% | 1.4% | 0.95% | 0.35% | 0.64% | 0.23% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 50.9% | 34.1% | 10.2% | 1.7% | 1.1% | 0.92% | 0.28% | 0.5% | 0.18% | 0.03% | 0.04% | <0.01% |
| Dec 2025 | 47% | 31.5% | 17.2% | 1.3% | 1% | 1% | 0.25% | 0.47% | 0.17% | 0.03% | 0.04% | <0.01% |
| Jan 2026 | 50.2% | 33.5% | 10% | 2% | 1.6% | 1.1% | 0.41% | 0.74% | 0.27% | 0.05% | 0.03% | <0.01% |
| Feb 2026 | 50.7% | 33.9% | 10.1% | 1.4% | 1.4% | 1.1% | 0.61% | 0.61% | 0.22% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 52.1% | 34.9% | 7% | 1.4% | 1.4% | 1.4% | 0.94% | 0.63% | 0.23% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 47.4% | 38.8% | 7.8% | 1.6% | 1.3% | 1.6% | 0.86% | 0.57% | 0.21% | 0.06% | <0.01% | <0.01% |
| May 2026 | 41.7% | 41.7% | 10.2% | 1.7% | 1.4% | 1.4% | 1.1% | 0.5% | 0.23% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 44.4% | 36.6% | 13.4% | 1.5% | 1.2% | 1.2% | 0.98% | 0.36% | 0.2% | 0.13% | <0.01% | <0.01% |
| Jul 2026 | 44.5% | 36.7% | 13.4% | 1.5% | 1.2% | 1.2% | 0.81% | 0.36% | 0.16% | 0.13% | <0.01% | <0.01% |
| Aug 2026 | 44.4% | 36.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.66% | 0.44% | 0.2% | 0.16% | 0.01% | <0.01% |
| Sep 2026 | 47.3% | 38.7% | 7.7% | 2.3% | 1.3% | 1.3% | 0.57% | 0.57% | 0.21% | 0.08% | 0.03% | <0.01% |
How has the Havaianas and OOFOS comparison changed over the last 12 months?
3 findings
- Havaianas was ahead of OOFOS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands worldwide moved from 7% to 7.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, OOFOS’s share of searches among flip flop brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 246K to 368K.
How did search popularity change for flip flop brands worldwide in September 2026?
2 changes
In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%.
OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Havaianas’ and OOFOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flip flop brands
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