Brandwave

Sandals:Which brands are most popular in search?

In August 2026, Crocs was the most searched among sandals worldwide, with an estimated 9.1M branded searches and 46.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crocs46.7%
  2. Birkenstock38.2%
  3. Havaianas14%
  4. Reef0.69%
  5. Chaco0.38%
  6. Teva<0.01%

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Share of SearchLeaderboard

Compare the sandals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sandals worldwide, by month

Share of Search by month for Crocs, Birkenstock, Havaianas. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsBirkenstockHavaianasReefChacoTeva
Oct 202555.2%36.9%7.4%0.37%0.2%<0.01%
Nov 202553.2%35.7%10.7%0.29%0.16%<0.01%
Dec 202548.9%32.8%17.9%0.26%0.15%<0.01%
Jan 202653.2%35.5%10.6%0.43%0.24%<0.01%
Feb 202653%35.5%10.6%0.64%0.29%<0.01%
Mar 202654.7%36.6%7.3%0.99%0.36%<0.01%
Apr 202649.8%40.7%8.2%0.9%0.4%<0.01%
May 202643.8%43.8%10.7%1.2%0.53%<0.01%
Jun 202646.4%38.2%14%1%0.46%<0.01%
Jul 202646.4%38.2%14%0.84%0.46%<0.01%
Aug 202646.7%38.2%14%0.69%0.38%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Crocs

    46.7%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.

  2. 2.Birkenstock

    38.2%

    Held 2nd. 7.5M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Havaianas

    14%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Reef

    0.69%

    Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.

  5. 5.Chaco

    0.38%

    Held 5th. 74K estimated branded searches, -32.7% vs prior month. Share -0.1 points.

  6. 6.Teva

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sandals worldwide?

In August 2026, Crocs was the most searched among sandals worldwide, with an estimated 9.1M branded searches and 46.7% estimated Share of Search within this set. Birkenstock is in 2nd place, 8.5 percentage points behind at 38.2% Share of Search.

Global sandals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crocs55.2% → 46.7%55.2%Oct 202543.8%May 20261st
Birkenstock36.9% → 38.2%43.8%May 202632.8%Dec 20252nd
Havaianas7.4% → 14%17.9%Dec 20257.3%Mar 20263rd
Reef0.37% → 0.69%1.2%May 20260.26%Dec 20254th
Chaco0.2% → 0.38%0.53%May 20260.15%Dec 20255th
Teva<0.01%<0.01%Dec 2025<0.01%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandals worldwide decreased from 55.2% to 46.7%.
  • Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide increased from 36.9% to 38.2%.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide increased from 7.4% to 14%.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandals worldwide peaked at 55.2% in October 2025 and was lowest at 43.8% in May 2026.
  • Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide peaked at 43.8% in May 2026 and was lowest at 32.8% in December 2025.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide peaked at 17.9% in December 2025 and was lowest at 7.3% in March 2026.
  • Across the 11 months ending August 2026, Reef, Chaco and Teva held steady: their estimated Share of Search among sandals worldwide each moved less than 0.5 percentage points.

How did search popularity change for sandals worldwide in August 2026?

  1. Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026.

  2. Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026.

  4. Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026.

  5. Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.

  6. Estimated monthly branded searches for Teva worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

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