OOFOS vs Vionic:Which is more popular?
In September 2026, OOFOS had more branded searches than Vionic among flip flop brands worldwide. OOFOS had about 368,000 branded searches, while Vionic had 90,500. OOFOS made up 2.3% of all flip flop brand searches we track, and Vionic accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about flip flop brands, OOFOS and Vionic each appeared in two of the five answers. OOFOS was mentioned before Vionic in two out of three answers that named either.
Who do people search for more?
OOFOS, about 4 searches for every 1 for Vionic
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
OOFOS, named ahead of Vionic in 2 of 3 answers
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Top flip flop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OOFOS and Vionic were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OOFOS was listed before Vionic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OluKai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archies4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Havaianas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birkenstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OOFOS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sanuk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flip flop brands
5 answers
Asked ChatGPT
“Which flip flop brand should I buy?”
Asked ChatGPT
“What are the best flip flop brands?”
Asked ChatGPT
“What's the best flip flop brand for summer casual wear?”
Searched Google, AI Overview
“best flip flops”
Searched Google, AI Overview
“sandals brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is OOFOS or Vionic more popular in search?
This chart shows how often people search Google for OOFOS and Vionic by name. Each line represents a brand's share of searches for all 12 flip flop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OOFOS, Vionic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | FitFlop | OluKai | Reef | Vionic | Sanuk | Ipanema | Archies | Teva |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 35.1% | 7% | 1.7% | 1.4% | 0.95% | 0.35% | 0.64% | 0.23% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 50.9% | 34.1% | 10.2% | 1.7% | 1.1% | 0.92% | 0.28% | 0.5% | 0.18% | 0.03% | 0.04% | <0.01% |
| Dec 2025 | 47% | 31.5% | 17.2% | 1.3% | 1% | 1% | 0.25% | 0.47% | 0.17% | 0.03% | 0.04% | <0.01% |
| Jan 2026 | 50.2% | 33.5% | 10% | 2% | 1.6% | 1.1% | 0.41% | 0.74% | 0.27% | 0.05% | 0.03% | <0.01% |
| Feb 2026 | 50.7% | 33.9% | 10.1% | 1.4% | 1.4% | 1.1% | 0.61% | 0.61% | 0.22% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 52.1% | 34.9% | 7% | 1.4% | 1.4% | 1.4% | 0.94% | 0.63% | 0.23% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 47.4% | 38.8% | 7.8% | 1.6% | 1.3% | 1.6% | 0.86% | 0.57% | 0.21% | 0.06% | <0.01% | <0.01% |
| May 2026 | 41.7% | 41.7% | 10.2% | 1.7% | 1.4% | 1.4% | 1.1% | 0.5% | 0.23% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 44.4% | 36.6% | 13.4% | 1.5% | 1.2% | 1.2% | 0.98% | 0.36% | 0.2% | 0.13% | <0.01% | <0.01% |
| Jul 2026 | 44.5% | 36.7% | 13.4% | 1.5% | 1.2% | 1.2% | 0.81% | 0.36% | 0.16% | 0.13% | <0.01% | <0.01% |
| Aug 2026 | 44.4% | 36.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.66% | 0.44% | 0.2% | 0.16% | 0.01% | <0.01% |
| Sep 2026 | 47.3% | 38.7% | 7.7% | 2.3% | 1.3% | 1.3% | 0.57% | 0.57% | 0.21% | 0.08% | 0.03% | <0.01% |
How has the OOFOS and Vionic comparison changed over the last 12 months?
3 findings
- OOFOS was ahead of Vionic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OOFOS’s share of searches among flip flop brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 12 months ending September 2026, Vionic’s share of searches among flip flop brands worldwide moved from 0.64% to 0.57%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for flip flop brands worldwide in September 2026?
1 change
OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OOFOS’s and Vionic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flip flop brands
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