Havaianas vs Sanuk:Which is more popular?
In September 2026, Havaianas had more branded searches than Sanuk among flip flop brands worldwide. Havaianas had about 1.2 million branded searches, while Sanuk had 33,100. Havaianas made up 7.7% of all flip flop brand searches we track, and Sanuk accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about flip flop brands, Havaianas appeared in three of the five answers and Sanuk in two. Havaianas was mentioned before Sanuk in three out of four answers that named either.
Who do people search for more?
Havaianas, about 37 searches for every 1 for Sanuk
Who does AI mention more?
Havaianas, mentioned in 3 of 5 answers, Sanuk in 2
Who does AI recommend more?
Havaianas, named ahead of Sanuk in 3 of 4 answers
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Top flip flop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Havaianas was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sanuk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Havaianas was listed before Sanuk in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OluKai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archies4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Havaianas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birkenstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OOFOS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sanuk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flip flop brands
5 answers
Asked ChatGPT
“Which flip flop brand should I buy?”
Asked ChatGPT
“What are the best flip flop brands?”
Asked ChatGPT
“What's the best flip flop brand for summer casual wear?”
Searched Google, AI Overview
“best flip flops”
Searched Google, AI Overview
“sandals brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Havaianas or Sanuk more popular in search?
This chart shows how often people search Google for Havaianas and Sanuk by name. Each line represents a brand's share of searches for all 12 flip flop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Havaianas, Sanuk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | FitFlop | OluKai | Reef | Vionic | Sanuk | Ipanema | Archies | Teva |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 35.1% | 7% | 1.7% | 1.4% | 0.95% | 0.35% | 0.64% | 0.23% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 50.9% | 34.1% | 10.2% | 1.7% | 1.1% | 0.92% | 0.28% | 0.5% | 0.18% | 0.03% | 0.04% | <0.01% |
| Dec 2025 | 47% | 31.5% | 17.2% | 1.3% | 1% | 1% | 0.25% | 0.47% | 0.17% | 0.03% | 0.04% | <0.01% |
| Jan 2026 | 50.2% | 33.5% | 10% | 2% | 1.6% | 1.1% | 0.41% | 0.74% | 0.27% | 0.05% | 0.03% | <0.01% |
| Feb 2026 | 50.7% | 33.9% | 10.1% | 1.4% | 1.4% | 1.1% | 0.61% | 0.61% | 0.22% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 52.1% | 34.9% | 7% | 1.4% | 1.4% | 1.4% | 0.94% | 0.63% | 0.23% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 47.4% | 38.8% | 7.8% | 1.6% | 1.3% | 1.6% | 0.86% | 0.57% | 0.21% | 0.06% | <0.01% | <0.01% |
| May 2026 | 41.7% | 41.7% | 10.2% | 1.7% | 1.4% | 1.4% | 1.1% | 0.5% | 0.23% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 44.4% | 36.6% | 13.4% | 1.5% | 1.2% | 1.2% | 0.98% | 0.36% | 0.2% | 0.13% | <0.01% | <0.01% |
| Jul 2026 | 44.5% | 36.7% | 13.4% | 1.5% | 1.2% | 1.2% | 0.81% | 0.36% | 0.16% | 0.13% | <0.01% | <0.01% |
| Aug 2026 | 44.4% | 36.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.66% | 0.44% | 0.2% | 0.16% | 0.01% | <0.01% |
| Sep 2026 | 47.3% | 38.7% | 7.7% | 2.3% | 1.3% | 1.3% | 0.57% | 0.57% | 0.21% | 0.08% | 0.03% | <0.01% |
How has the Havaianas and Sanuk comparison changed over the last 12 months?
3 findings
- Havaianas was ahead of Sanuk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands worldwide moved from 7% to 7.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Sanuk’s share of searches among flip flop brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for flip flop brands worldwide in September 2026?
1 change
In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Havaianas’ and Sanuk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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