How popular isSanuk in search?
In September 2026, people searched for Sanuk by name about 33,100 times worldwide, about the same as the previous year. These searches made up 0.21% of all global flip flop brand searches, placing Sanuk ninth out of 12 brands. These are worldwide searches for English-language branded terms.
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Which flip flop brands compete with Sanuk?
Share of searches by month for Crocs, Birkenstock, Havaianas, OOFOS, Sanuk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | FitFlop | OluKai | Reef | Vionic | Sanuk | Ipanema | Archies | Teva |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 35.1% | 7% | 1.7% | 1.4% | 0.95% | 0.35% | 0.64% | 0.23% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 50.9% | 34.1% | 10.2% | 1.7% | 1.1% | 0.92% | 0.28% | 0.5% | 0.18% | 0.03% | 0.04% | <0.01% |
| Dec 2025 | 47% | 31.5% | 17.2% | 1.3% | 1% | 1% | 0.25% | 0.47% | 0.17% | 0.03% | 0.04% | <0.01% |
| Jan 2026 | 50.2% | 33.5% | 10% | 2% | 1.6% | 1.1% | 0.41% | 0.74% | 0.27% | 0.05% | 0.03% | <0.01% |
| Feb 2026 | 50.7% | 33.9% | 10.1% | 1.4% | 1.4% | 1.1% | 0.61% | 0.61% | 0.22% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 52.1% | 34.9% | 7% | 1.4% | 1.4% | 1.4% | 0.94% | 0.63% | 0.23% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 47.4% | 38.8% | 7.8% | 1.6% | 1.3% | 1.6% | 0.86% | 0.57% | 0.21% | 0.06% | <0.01% | <0.01% |
| May 2026 | 41.7% | 41.7% | 10.2% | 1.7% | 1.4% | 1.4% | 1.1% | 0.5% | 0.23% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 44.4% | 36.6% | 13.4% | 1.5% | 1.2% | 1.2% | 0.98% | 0.36% | 0.2% | 0.13% | <0.01% | <0.01% |
| Jul 2026 | 44.5% | 36.7% | 13.4% | 1.5% | 1.2% | 1.2% | 0.81% | 0.36% | 0.16% | 0.13% | <0.01% | <0.01% |
| Aug 2026 | 44.4% | 36.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.66% | 0.44% | 0.2% | 0.16% | 0.01% | <0.01% |
| Sep 2026 | 47.3% | 38.7% | 7.7% | 2.3% | 1.3% | 1.3% | 0.57% | 0.57% | 0.21% | 0.08% | 0.03% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 7.5M | -18.2% | +2.9 points | |
| 2, held 2nd | 38.7% | 6.1M | -18.2% | +2.4 points | |
| 3, held 3rd | 7.7% | 1.2M | -55.5% | -5.6 points | |
| 4, held 4th | 2.3% | 368K | -18.2% | +0.1 points | |
| 5, held 5th | 1.3% | 201K | -18.3% | +0.1 points | |
| 6, held 6th | 1.3% | 201K | -18.3% | +0.1 points | |
| 7, held 7th | 0.57% | 90.5K | -33% | -0.1 points | |
| 8, held 8th | 0.57% | 90.5K | 0% | +0.1 points | |
| 9, held 9th | 0.21% | 33.1K | -18.3% | 0 points | |
| 10, held 10th | 0.08% | 12.1K | -63.4% | -0.1 points | |
| 11, held 11th | 0.03% | 4.4K | +51.7% | 0 points | |
| 12, held 12th | <0.01% | 40 | +300% | 0 points |
1.
Crocs47.3%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share +2.9 points.
38.7%
Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share +2.4 points.
7.7%
Held 3rd. 1.2M estimated branded searches, -55.5% vs prior month. Share -5.6 points.
4.
OOFOS2.3%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
5.
FitFlop1.3%
Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share +0.1 points.
6.
OluKai1.3%
Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share +0.1 points.
7.
Reef0.57%
Held 7th. 90.5K estimated branded searches, -33% vs prior month. Share -0.1 points.
8.
Vionic0.57%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Sanuk0.21%
Held 9th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
10.
Ipanema0.08%
Held 10th. 12.1K estimated branded searches, -63.4% vs prior month. Share -0.1 points.
11.
Archies0.03%
Held 11th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.
12.
Teva<0.01%
Held 12th. 40 estimated branded searches, +300% vs prior month. Share 0 points.
Compare search popularity between Sanuk and its closest rivals
Every comparison with Sanuk
10 comparisons
How has branded search demand for Sanuk changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sanuk worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Sanuk’s share of searches among flip flop brands worldwide held steady, from 0.23% to 0.21%.
How did search popularity change for flip flop brands worldwide in September 2026?
6 changes
In September 2026, Crocs gained share of searches among flip flop brands worldwide, from 44.4% to 47.3%.
In September 2026, Birkenstock gained share of searches among flip flop brands worldwide, from 36.3% to 38.7%.
In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%.
OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.
Estimated monthly branded searches for Archies worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.
Estimated monthly branded searches for Ipanema worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026.
How are Sanuk’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sanuk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sanuk
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