Brandwave

How popular isReef?

In September 2026, people searched for Reef by name about 90,500 times worldwide, an 82.8% increase from the previous year. These searches made up 0.57% of all global flip flop brand searches, placing Reef seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about flip flop brands, Reef appeared in all answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Reef is the seventh most searched of 12 competitors and the third most recommended in AI answers.

  1. CrocsShare of searches 47.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BirkenstockShare of searches 38.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. HavaianasShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. OOFOSShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ReefShare of searches 0.57%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top flip flop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reef appeared in all five answers. Reef is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OluKai1st
  2. Archies2nd
  3. Reef3rd
  4. Havaianas4th
  5. Birkenstock5th
  6. OOFOS6th
  7. Vionic7th
  8. Teva8th
  9. Sanuk9th
  10. Crocs–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OluKai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Archies4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Havaianas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OOFOS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanuk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about flip flop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which flip flop brands compete with Reef?

Reef against flip flop brands worldwide, by month

Share of searches by month for Crocs, Birkenstock, Havaianas, OOFOS, Reef. The figures are in the table below the chart.

View monthly share of searches table
MonthCrocsBirkenstockHavaianasOOFOSFitFlopOluKaiReefVionicSanukIpanemaArchiesTeva
Oct 202552.5%35.1%7%1.7%1.4%0.95%0.35%0.64%0.23%0.04%<0.01%<0.01%
Nov 202550.9%34.1%10.2%1.7%1.1%0.92%0.28%0.5%0.18%0.03%0.04%<0.01%
Dec 202547%31.5%17.2%1.3%1%1%0.25%0.47%0.17%0.03%0.04%<0.01%
Jan 202650.2%33.5%10%2%1.6%1.1%0.41%0.74%0.27%0.05%0.03%<0.01%
Feb 202650.7%33.9%10.1%1.4%1.4%1.1%0.61%0.61%0.22%0.05%0.02%<0.01%
Mar 202652.1%34.9%7%1.4%1.4%1.4%0.94%0.63%0.23%0.06%0.01%<0.01%
Apr 202647.4%38.8%7.8%1.6%1.3%1.6%0.86%0.57%0.21%0.06%<0.01%<0.01%
May 202641.7%41.7%10.2%1.7%1.4%1.4%1.1%0.5%0.23%0.1%<0.01%<0.01%
Jun 202644.4%36.6%13.4%1.5%1.2%1.2%0.98%0.36%0.2%0.13%<0.01%<0.01%
Jul 202644.5%36.7%13.4%1.5%1.2%1.2%0.81%0.36%0.16%0.13%<0.01%<0.01%
Aug 202644.4%36.3%13.3%2.2%1.2%1.2%0.66%0.44%0.2%0.16%0.01%<0.01%
Sep 202647.3%38.7%7.7%2.3%1.3%1.3%0.57%0.57%0.21%0.08%0.03%<0.01%

  1. 1.Crocs

    47.3%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share +2.9 points.

  2. 2.Birkenstock

    38.7%

    Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share +2.4 points.

  3. 3.Havaianas

    7.7%

    Held 3rd. 1.2M estimated branded searches, -55.5% vs prior month. Share -5.6 points.

  4. 4.OOFOS

    2.3%

    Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.FitFlop

    1.3%

    Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share +0.1 points.

  6. 6.OluKai

    1.3%

    Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share +0.1 points.

  7. 7.Reef

    0.57%

    Held 7th. 90.5K estimated branded searches, -33% vs prior month. Share -0.1 points.

  8. 8.Vionic

    0.57%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Sanuk

    0.21%

    Held 9th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  10. 10.Ipanema

    0.08%

    Held 10th. 12.1K estimated branded searches, -63.4% vs prior month. Share -0.1 points.

  11. 11.Archies

    0.03%

    Held 11th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.

  12. 12.Teva

    <0.01%

    Held 12th. 40 estimated branded searches, +300% vs prior month. Share 0 points.

Compare popularity between Reef and its closest rivals

Every comparison with Reef

11 comparisons

How has branded search demand for Reef changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reef worldwide rose from 49.5K to 90.5K.
  • Across the 12 months ending September 2026, Reef rose from 8th to 7th among flip flop brands worldwide.

How did search popularity change for flip flop brands worldwide in September 2026?

6 changes

  1. In September 2026, Crocs gained share of searches among flip flop brands worldwide, from 44.4% to 47.3%.

  2. In September 2026, Birkenstock gained share of searches among flip flop brands worldwide, from 36.3% to 38.7%.

  3. In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%.

  4. OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.

  5. Estimated monthly branded searches for Archies worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Ipanema worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026.

How are Reef’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reef sandals

Do you work for Reef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reef compete?

Reef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Flip flop brands7th of 120.57%Shown above
Sandals5th of 70.59%Show ranking
Creator with pink hair and a pink jacket

Is Reef your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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