Birkenstock vs Reef:Which is searched more?
In August 2026, Birkenstock had more branded searches than Reef among sandals worldwide. Birkenstock was estimated to have 7.5M branded searches compared to Reef’s 135K, and held a 38.2% Share of Search versus Reef’s 0.69%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birkenstock or Reef?
Compare the sandals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birkenstock, Reef. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Reef |
|---|---|---|
| Oct 2025 | 36.9% | 0.37% |
| Nov 2025 | 35.7% | 0.29% |
| Dec 2025 | 32.8% | 0.26% |
| Jan 2026 | 35.5% | 0.43% |
| Feb 2026 | 35.5% | 0.64% |
| Mar 2026 | 36.6% | 0.99% |
| Apr 2026 | 40.7% | 0.9% |
| May 2026 | 43.8% | 1.2% |
| Jun 2026 | 38.2% | 1% |
| Jul 2026 | 38.2% | 0.84% |
| Aug 2026 | 38.2% | 0.69% |
| Sep 2026 | — | — |
How has the Birkenstock and Reef comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Reef in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide moved from 36.9% to 38.2%, and its estimated monthly branded searches moved from 5M to 7.5M.
- Across the 11 months ending August 2026, Reef’s estimated Share of Search among sandals worldwide moved from 0.37% to 0.69%, and its estimated monthly branded searches moved from 49.5K to 135K.
How did search popularity change for sandals worldwide in August 2026?
2 changes
Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026.
Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birkenstock’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Reef
1 branded search term
- reef sandals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.