Brandwave

How popular isReef in search?

In August 2026, there were an estimated 135K branded searches for Reef worldwide which is up 172.7% over the last 11 months. Reef holds 0.69% estimated Share of Search among sandals worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crocs46.7%
  2. Birkenstock38.2%
  3. Havaianas14%
  4. Reef0.69%
  5. Chaco0.38%
  6. Teva<0.01%
Reef website (opens in a new tab)

Follow Reef and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Reef compete?

Reef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sandals4th of 60.69%Shown below
Flip flops4th of 61.1%Show ranking

Which sandals compete with Reef?

Reef against sandals worldwide, by month

Share of Search by month for Crocs, Birkenstock, Havaianas, Reef. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsBirkenstockHavaianasReefChacoTeva
Oct 202555.2%36.9%7.4%0.37%0.2%<0.01%
Nov 202553.2%35.7%10.7%0.29%0.16%<0.01%
Dec 202548.9%32.8%17.9%0.26%0.15%<0.01%
Jan 202653.2%35.5%10.6%0.43%0.24%<0.01%
Feb 202653%35.5%10.6%0.64%0.29%<0.01%
Mar 202654.7%36.6%7.3%0.99%0.36%<0.01%
Apr 202649.8%40.7%8.2%0.9%0.4%<0.01%
May 202643.8%43.8%10.7%1.2%0.53%<0.01%
Jun 202646.4%38.2%14%1%0.46%<0.01%
Jul 202646.4%38.2%14%0.84%0.46%<0.01%
Aug 202646.7%38.2%14%0.69%0.38%<0.01%
Sep 2026——————

  1. 1.Crocs

    46.7%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.

  2. 2.Birkenstock

    38.2%

    Held 2nd. 7.5M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Havaianas

    14%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Reef

    0.69%

    Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.

  5. 5.Chaco

    0.38%

    Held 5th. 74K estimated branded searches, -32.7% vs prior month. Share -0.1 points.

  6. 6.Teva

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Reef and its closest rivals

Every comparison with Reef

How has branded search demand for Reef changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reef worldwide rose from 49.5K to 135K.
  • Across the 11 months ending August 2026, Reef’s estimated Share of Search among sandals worldwide held steady, from 0.37% to 0.69%.

How did search popularity change for sandals worldwide in August 2026?

  1. Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026.

  2. Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026.

  4. Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026.

  5. Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.

  6. Estimated monthly branded searches for Teva worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

How is Reef measured?

Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reef sandals

Do you work for Reef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Reef your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free