FitFlop vs Reef:Which is searched more?
In August 2026, FitFlop had more branded searches than Reef among flip flops worldwide. FitFlop was estimated to have 246K branded searches compared to Reef’s 135K, and held a 2% Share of Search versus Reef’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FitFlop or Reef?
Compare the flip flops people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FitFlop, Reef. The figures are in the table below the chart.
View monthly share of search table
| Month | FitFlop | Reef |
|---|---|---|
| Oct 2025 | 1.9% | 0.57% |
| Nov 2025 | 1.8% | 0.44% |
| Dec 2025 | 1.3% | 0.39% |
| Jan 2026 | 2.6% | 0.65% |
| Feb 2026 | 2.2% | 0.98% |
| Mar 2026 | 2.3% | 1.5% |
| Apr 2026 | 2.2% | 1.5% |
| May 2026 | 2.5% | 2.1% |
| Jun 2026 | 2% | 1.6% |
| Jul 2026 | 2% | 1.3% |
| Aug 2026 | 2% | 1.1% |
| Sep 2026 | — | — |
How has the FitFlop and Reef comparison changed over the last 12 months?
3 findings
- FitFlop was ahead of Reef in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FitFlop’s estimated Share of Search among flip flops worldwide moved from 1.9% to 2%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 135K.
How did search popularity change for flip flops worldwide in August 2026?
2 changes
Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.
Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FitFlop’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.