Brandwave

How popular isFitFlop in search?

In August 2026, there were an estimated 246K branded searches for FitFlop worldwide which is up 49.1% over the last 11 months. FitFlop holds 2% estimated Share of Search among flip flops worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crocs74.3%
  2. Havaianas22.3%
  3. FitFlop2%
  4. Reef1.1%
  5. Ipanema0.27%
  6. Archies0.02%
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Which flip flops compete with FitFlop?

FitFlop against flip flops worldwide, by month

Share of Search by month for Crocs, Havaianas, FitFlop. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsHavaianasFitFlopReefIpanemaArchies
Oct 202586%11.5%1.9%0.57%0.06%0.01%
Nov 202581.4%16.3%1.8%0.44%0.05%0.06%
Dec 202571.9%26.3%1.3%0.39%0.04%0.06%
Jan 202680.5%16.1%2.6%0.65%0.09%0.05%
Feb 202680.7%16.1%2.2%0.98%0.09%0.03%
Mar 202684.8%11.3%2.3%1.5%0.09%0.02%
Apr 202682.6%13.6%2.2%1.5%0.11%0.01%
May 202676.5%18.7%2.5%2.1%0.19%<0.01%
Jun 202673.8%22.3%2%1.6%0.22%<0.01%
Jul 202674.1%22.4%2%1.3%0.22%0.01%
Aug 202674.3%22.3%2%1.1%0.27%0.02%
Sep 2026——————

  1. 1.Crocs

    74.3%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.

  2. 2.Havaianas

    22.3%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.FitFlop

    2%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  4. 4.Reef

    1.1%

    Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.

  5. 5.Ipanema

    0.27%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archies

    0.02%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.

Compare search popularity between FitFlop and its closest rivals

Every comparison with FitFlop

How has branded search demand for FitFlop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FitFlop worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, FitFlop’s estimated Share of Search among flip flops worldwide peaked at 2.6% in January 2026 and was lowest at 1.3% in December 2025.

How did search popularity change for flip flops worldwide in August 2026?

  1. Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.

  2. Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.

  5. Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.

  6. Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

How is FitFlop measured?

Brandwave collects information about searches that people make online using FitFlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fit flop

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How the Brand Demand Index is measured

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