How popular isFitFlop?
In September 2026, people searched for FitFlop by name about 201,000 times worldwide, about the same as the previous year. These searches made up 1.3% of all global flip flop brand searches, placing FitFlop fifth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about flip flop brands, FitFlop did not appear in any of the answers.
FitFlop is the fifth most searched of 12 competitors and not listed in any AI answer.
CrocsShare of searches 47.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BirkenstockShare of searches 38.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
HavaianasShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
OOFOSShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FitFlopShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top flip flop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FitFlop did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OluKai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archies4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Havaianas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Birkenstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OOFOS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sanuk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- FitFlop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flip flop brands
5 answers
Asked ChatGPT
“Which flip flop brand should I buy?”
Asked ChatGPT
“What are the best flip flop brands?”
Asked ChatGPT
“What's the best flip flop brand for summer casual wear?”
Searched Google, AI Overview
“best flip flops”
Searched Google, AI Overview
“sandals brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which flip flop brands compete with FitFlop?
Share of searches by month for Crocs, Birkenstock, Havaianas, OOFOS, FitFlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crocs | Birkenstock | Havaianas | OOFOS | FitFlop | OluKai | Reef | Vionic | Sanuk | Ipanema | Archies | Teva |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 35.1% | 7% | 1.7% | 1.4% | 0.95% | 0.35% | 0.64% | 0.23% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 50.9% | 34.1% | 10.2% | 1.7% | 1.1% | 0.92% | 0.28% | 0.5% | 0.18% | 0.03% | 0.04% | <0.01% |
| Dec 2025 | 47% | 31.5% | 17.2% | 1.3% | 1% | 1% | 0.25% | 0.47% | 0.17% | 0.03% | 0.04% | <0.01% |
| Jan 2026 | 50.2% | 33.5% | 10% | 2% | 1.6% | 1.1% | 0.41% | 0.74% | 0.27% | 0.05% | 0.03% | <0.01% |
| Feb 2026 | 50.7% | 33.9% | 10.1% | 1.4% | 1.4% | 1.1% | 0.61% | 0.61% | 0.22% | 0.05% | 0.02% | <0.01% |
| Mar 2026 | 52.1% | 34.9% | 7% | 1.4% | 1.4% | 1.4% | 0.94% | 0.63% | 0.23% | 0.06% | 0.01% | <0.01% |
| Apr 2026 | 47.4% | 38.8% | 7.8% | 1.6% | 1.3% | 1.6% | 0.86% | 0.57% | 0.21% | 0.06% | <0.01% | <0.01% |
| May 2026 | 41.7% | 41.7% | 10.2% | 1.7% | 1.4% | 1.4% | 1.1% | 0.5% | 0.23% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 44.4% | 36.6% | 13.4% | 1.5% | 1.2% | 1.2% | 0.98% | 0.36% | 0.2% | 0.13% | <0.01% | <0.01% |
| Jul 2026 | 44.5% | 36.7% | 13.4% | 1.5% | 1.2% | 1.2% | 0.81% | 0.36% | 0.16% | 0.13% | <0.01% | <0.01% |
| Aug 2026 | 44.4% | 36.3% | 13.3% | 2.2% | 1.2% | 1.2% | 0.66% | 0.44% | 0.2% | 0.16% | 0.01% | <0.01% |
| Sep 2026 | 47.3% | 38.7% | 7.7% | 2.3% | 1.3% | 1.3% | 0.57% | 0.57% | 0.21% | 0.08% | 0.03% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 7.5M | -18.2% | +2.9 points | |
| 2, held 2nd | 38.7% | 6.1M | -18.2% | +2.4 points | |
| 3, held 3rd | 7.7% | 1.2M | -55.5% | -5.6 points | |
| 4, held 4th | 2.3% | 368K | -18.2% | +0.1 points | |
| 5, held 5th | 1.3% | 201K | -18.3% | +0.1 points | |
| 6, held 6th | 1.3% | 201K | -18.3% | +0.1 points | |
| 7, held 7th | 0.57% | 90.5K | -33% | -0.1 points | |
| 8, held 8th | 0.57% | 90.5K | 0% | +0.1 points | |
| 9, held 9th | 0.21% | 33.1K | -18.3% | 0 points | |
| 10, held 10th | 0.08% | 12.1K | -63.4% | -0.1 points | |
| 11, held 11th | 0.03% | 4.4K | +51.7% | 0 points | |
| 12, held 12th | <0.01% | 40 | +300% | 0 points |
1.
Crocs47.3%
Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share +2.9 points.
38.7%
Held 2nd. 6.1M estimated branded searches, -18.2% vs prior month. Share +2.4 points.
7.7%
Held 3rd. 1.2M estimated branded searches, -55.5% vs prior month. Share -5.6 points.
4.
OOFOS2.3%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
5.
FitFlop1.3%
Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share +0.1 points.
6.
OluKai1.3%
Held 6th. 201K estimated branded searches, -18.3% vs prior month. Share +0.1 points.
7.
Reef0.57%
Held 7th. 90.5K estimated branded searches, -33% vs prior month. Share -0.1 points.
8.
Vionic0.57%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
Sanuk0.21%
Held 9th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
10.
Ipanema0.08%
Held 10th. 12.1K estimated branded searches, -63.4% vs prior month. Share -0.1 points.
11.
Archies0.03%
Held 11th. 4.4K estimated branded searches, +51.7% vs prior month. Share 0 points.
12.
Teva<0.01%
Held 12th. 40 estimated branded searches, +300% vs prior month. Share 0 points.
Compare popularity between FitFlop and its closest rivals
Every comparison with FitFlop
10 comparisons
How has branded search demand for FitFlop changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for FitFlop worldwide held steady at 201K.
- Across the 12 months ending September 2026, FitFlop’s share of searches among flip flop brands worldwide held steady, from 1.4% to 1.3%.
How did search popularity change for flip flop brands worldwide in September 2026?
6 changes
In September 2026, Crocs gained share of searches among flip flop brands worldwide, from 44.4% to 47.3%.
In September 2026, Birkenstock gained share of searches among flip flop brands worldwide, from 36.3% to 38.7%.
In September 2026, Havaianas lost share of searches among flip flop brands worldwide, from 13.3% to 7.7%.
OOFOS’s share of searches among flip flop brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.3% in September 2026.
Estimated monthly branded searches for Archies worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026.
Estimated monthly branded searches for Ipanema worldwide rose 124.1% over 12 measured months, from 5.4K to 12.1K in September 2026.
How are FitFlop’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using FitFlop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fit flop
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Is FitFlop your brand?
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