Brandwave

Birkenstock vs FitFlop:Which is more popular?

In September 2026, Birkenstock had more branded searches than FitFlop among flip flop brands worldwide. Birkenstock had about 6.1 million branded searches, while FitFlop had 201,000. Birkenstock made up 38.7% of all flip flop brand searches we track, and FitFlop accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about flip flop brands, Birkenstock appeared in two of the five answers and FitFlop in none.

Among flip flop brands worldwide in September 2026

Who do people search for more?

Birkenstock, about 30 searches for every 1 for FitFlop

Birkenstock 6.1M searchesFitFlop 201K searches

Who does AI mention more?

Birkenstock, mentioned in 2 of 5 answers, FitFlop in 0

Birkenstock in 2 of 5FitFlop in 0 of 5

Who does AI recommend more?

Birkenstock, the only one of the two named

Birkenstock first in 2FitFlop never named

Follow Birkenstock vs FitFlop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top flip flop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FitFlop did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OluKai1st
  2. Archies2nd
  3. Reef3rd
  4. Havaianas4th
  5. Birkenstock5th
  6. OOFOS6th
  7. Vionic7th
  8. Teva8th
  9. Sanuk9th
  10. +1 more
  11. FitFlop–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OluKai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Archies4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Havaianas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OOFOS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vionic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanuk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FitFlop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about flip flop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Birkenstock or FitFlop more popular in search?

This chart shows how often people search Google for Birkenstock and FitFlop by name. Each line represents a brand's share of searches for all 12 flip flop brands we track, month by month, from English-language searches worldwide.

Birkenstock and FitFlop among flip flop brands worldwide, by month

Share of searches by month for Birkenstock, FitFlop. The figures are in the table below the chart.

View monthly share of searches table
MonthCrocsBirkenstockHavaianasOOFOSFitFlopOluKaiReefVionicSanukIpanemaArchiesTeva
Oct 202552.5%35.1%7%1.7%1.4%0.95%0.35%0.64%0.23%0.04%<0.01%<0.01%
Nov 202550.9%34.1%10.2%1.7%1.1%0.92%0.28%0.5%0.18%0.03%0.04%<0.01%
Dec 202547%31.5%17.2%1.3%1%1%0.25%0.47%0.17%0.03%0.04%<0.01%
Jan 202650.2%33.5%10%2%1.6%1.1%0.41%0.74%0.27%0.05%0.03%<0.01%
Feb 202650.7%33.9%10.1%1.4%1.4%1.1%0.61%0.61%0.22%0.05%0.02%<0.01%
Mar 202652.1%34.9%7%1.4%1.4%1.4%0.94%0.63%0.23%0.06%0.01%<0.01%
Apr 202647.4%38.8%7.8%1.6%1.3%1.6%0.86%0.57%0.21%0.06%<0.01%<0.01%
May 202641.7%41.7%10.2%1.7%1.4%1.4%1.1%0.5%0.23%0.1%<0.01%<0.01%
Jun 202644.4%36.6%13.4%1.5%1.2%1.2%0.98%0.36%0.2%0.13%<0.01%<0.01%
Jul 202644.5%36.7%13.4%1.5%1.2%1.2%0.81%0.36%0.16%0.13%<0.01%<0.01%
Aug 202644.4%36.3%13.3%2.2%1.2%1.2%0.66%0.44%0.2%0.16%0.01%<0.01%
Sep 202647.3%38.7%7.7%2.3%1.3%1.3%0.57%0.57%0.21%0.08%0.03%<0.01%

How has the Birkenstock and FitFlop comparison changed over the last 12 months?

3 findings
  • Birkenstock was ahead of FitFlop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands worldwide moved from 35.1% to 38.7%, and its estimated monthly branded searches moved from 5M to 6.1M.
  • Across the 12 months ending September 2026, FitFlop’s share of searches among flip flop brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for flip flop brands worldwide in September 2026?

1 change

  1. In September 2026, Birkenstock gained share of searches among flip flop brands worldwide, from 36.3% to 38.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birkenstock’s and FitFlop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birkenstock

1 branded search term

  • birkenstock

FitFlop

1 branded search term

  • fit flop

How the Brand Demand Index is measured

Other head-to-heads among flip flop brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free