How popular isBirkenstock in search?
In August 2026, there were an estimated 7.5M branded searches for Birkenstock worldwide which is up 49.6% over the last 11 months. Birkenstock holds 38.2% estimated Share of Search among sandals worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Birkenstock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sandals compete with Birkenstock?
Share of Search by month for Crocs, Birkenstock, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Birkenstock | Havaianas | Reef | Chaco | Teva |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.9% | 7.4% | 0.37% | 0.2% | <0.01% |
| Nov 2025 | 53.2% | 35.7% | 10.7% | 0.29% | 0.16% | <0.01% |
| Dec 2025 | 48.9% | 32.8% | 17.9% | 0.26% | 0.15% | <0.01% |
| Jan 2026 | 53.2% | 35.5% | 10.6% | 0.43% | 0.24% | <0.01% |
| Feb 2026 | 53% | 35.5% | 10.6% | 0.64% | 0.29% | <0.01% |
| Mar 2026 | 54.7% | 36.6% | 7.3% | 0.99% | 0.36% | <0.01% |
| Apr 2026 | 49.8% | 40.7% | 8.2% | 0.9% | 0.4% | <0.01% |
| May 2026 | 43.8% | 43.8% | 10.7% | 1.2% | 0.53% | <0.01% |
| Jun 2026 | 46.4% | 38.2% | 14% | 1% | 0.46% | <0.01% |
| Jul 2026 | 46.4% | 38.2% | 14% | 0.84% | 0.46% | <0.01% |
| Aug 2026 | 46.7% | 38.2% | 14% | 0.69% | 0.38% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.7% | 9.1M | -17.7% | +0.3 points | |
| 2, held 2nd | 38.2% | 7.5M | -18.2% | 0 points | |
| 3, held 3rd | 14% | 2.7M | -18.2% | 0 points | |
| 4, held 4th | 0.69% | 135K | -32.8% | -0.2 points | |
| 5, held 5th | 0.38% | 74K | -32.7% | -0.1 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
Crocs46.7%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.
38.2%
Held 2nd. 7.5M estimated branded searches, -18.2% vs prior month. Share 0 points.
14%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Reef0.69%
Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.
5.
Chaco0.38%
Held 5th. 74K estimated branded searches, -32.7% vs prior month. Share -0.1 points.
6.
Teva<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Birkenstock and its closest rivals
How has branded search demand for Birkenstock changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Birkenstock worldwide rose from 5M to 7.5M.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide increased from 36.9% to 38.2%.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide peaked at 43.8% in May 2026 and was lowest at 32.8% in December 2025.
How did search popularity change for sandals worldwide in August 2026?
6 changes
Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026.
Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026.
Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026.
Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.
Estimated monthly branded searches for Teva worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
How is Birkenstock measured?
Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- birkenstock
Do you work for Birkenstock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Birkenstock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.